We have discussed ways in which World of Warcraft is not only full of audio-visual art, but presents in itself a gaming experience that can reward players the same way that art forms like music or film can. For some, however, WoW is not only a game, but a stage. For them, the gaming element may sometimes fade into the background, when it becomes only a means to an end; they use WoW as a combination of acting and creative writing, telling stories and making performances all their own. They call it roleplaying.

One kind of roleplaying that is getting a great deal of new attention these days is "machinima." For those who don't know, machinima is basically a kind of film in which people use the game's existing 3D models and environments to make their own movies, and then share these movies with everyone on the internet (or very rarely on TV). As we have seen here at WoW Insider and elsewhere, these movies are especially powerful as comedies and music videos, especially for viewers who are already familiar with the game that they're made with.

But for most people who roleplay, it is not a scripted performance, but an improvised one; it is not carefully lip-synced, edited recorded and for all to see, but imagined, written out, and remembered only among those who played the parts. Someone not familiar with roleplaying might wonder why people bother with it.

The day I walked into the store to buy World of Warcraft, I had been taking care of my mother as she underwent chemotherapy for brain cancer, and I desperately needed something to do that wasn't cooking, cleaning, sorting pills, or running errands. I needed something that would connect me with people while at the same time letting me stay at home and care for someone I loved.

When I picked up a box with a pretty, yet severe night elf woman's face on the cover, I wasn't thinking, "I want to get to level 60 and start raiding Molten Core for epic gear!" or even "I'm going to be a PvP god!" Instead, I was hoping to create characters with a personal background, with feelings and ideas all their own, and act them out in an imaginary world where no one knew who I really was, a world in which our purpose was to share creatively and interact as a team, not to make money or exchange gossip.

In short, I wanted to roleplay. But what I got was something much more than even a roleplaying experience, more than me and my characters, more than an endless stream of quests and rewards, experience and reputation, monsters and loot. I found myself in a world filled with its own people -- real people -- and a series of problems for these people to overcome together in order to progress and travel even deeper into this world. At every stage, I found something new opening up to me, whether it was access to more abilities of my own, more ways to interact with others, more vast landscapes to please my eye, or more stories to capture my imagination.