Mike Morhaime held a press conference earlier this afternoon, which WoW Insider was able to attend. I arrived a little late since it started before I finished up the UI panel liveblog, but I managed to catch a majority of the Q&A. Unlike the various panels, most of these questions were aimed at the philosophy and business model at Blizzard. How they've operated in the past, and how they'll operate in the future.

BlizzCon itself came up a lot throughout the conference, the big question being will this BlizzCon be a letdown? There haven't been any major announcements. Announcements, sure, but nothing on the scale of Starcraft II or Diablo III. Mike Morhaime actually seemed most excited about this particular BlizzCon, because it isn't just showcasing one game. All three of their primary franchises have something new on the way, and fans of all of those games are in attendance. Beyond that, he believes the community is extremely important, and gatherings like BlizzCon are important as well. Blizzard themselves were blown away by just how many people were trying to attend the convention this time around. The number of hopefuls completely dwarfed both last year's BlizzCon and the more recent Worldwide Invitational. Will BlizzCon continue to be an annual event? Maybe. They'll focus on this weekend first, and then they'll start talking about next year once it's through.

What I found most interesting, though? Morhaime was asked what the most unusual, off the wall concepts they had for a game that simply did not work out. He mentioned a game titled Nomad that Blizzard was developing after Starcraft was first released. A game they had never mentioned or announced until now. It was a post-apocalyptic style setting, but each day they sat down to work on it, it was with a little trepidation. Eventually they asked themselves, "If we were going to work on just one project today, would it be Nomad or would it be something else?" They went with something else. That something else was World of Warcraft.

Reader Thomas pointed us to this forum post by Tigole, which contains some fun news for battleground fans, even if it is a little early in the design process to really expect anything yet. Tiggy basically says that while Arenas have gained some station in the world of PvP, the focus will eventually shift back to battlegrounds -- Blizzard would like to make BG content that "could be of higher quality with a higher degree of accessibility." They're still working on that competitive BG idea, and they want the focus to go back to the solid Horde vs. Alliance idea that's at the foundation of Warcraft.

Additionally, they're planning to let us queue up for the BGs from anywhere in the world (which, no doubt, would increase participation from both factions), and Tigole also suggests that eventually they may offer XP through battlegrounds, giving players yet another way to level up (twinks may not like that suggestion, but these changes are a long way off anyway).

This last change there -- offering players a way to level up with PvP -- is seen by many forumgoers as a direct stab at Warhammer Online. That game makes a big deal out of offering battleground-style PvP, and letting players choose it as a way to completely avoid PvE and earn XP and levels. So it may be that Blizzard saw their launch, and plans to turn back in that direction to compete. Which isn't a bad thing for us anyway -- as good as WoW is, some slightly-more-serious competition will only make it better. Being as I'm a BG fan, Tigole's hints that BGs are coming back is music to my ears.

We've been posting a bit about Warhammer Online lately (since the launch of the game was this week), but this will probably be the last we'll post about it in a while -- we're a site about WoW, not WAR, and if you want more indepth news and views on the new game, Massively's got you covered there.

That said, we'll give Mythic's lead designer Marc Jacobs one more chance to tempt you away from Azeroth, if you so want to be tempted. MTV Multiplayer asked him one last time why WoW players might want to switch over to Warhammer, and he put the case pretty succinctly: Mythic put a focus on "Realm vs. Realm" combat in the game (like faction vs. faction), and that's what you'll find there. WoW, he says, like all MMOs, has an expiration date, so if you're looking for a difference experience, he recommends you give his game a try.

There. Now, odds are that you've probably already made up your mind at this point -- either you're already trampsing around the Age of Reckoning, you're looking to give it a try after Wrath dies down, or you're a die-hard WoW player. Either way, you can't blame Mythic for trying to pull people away (and Blizzard for trying to keep them). Time to let the chips fall where they may.

Warhammer Online comes out today. For many players, this is an exciting time, as the game looks fantastic and there have been many favorable reviews of the game. As a huge fan of PvP, I was greatly attracted to Warhammer's RvR concept and how PvP actually shaped the game world. I was really all ready to sign up and even purchase the Collector's Edition but when EA-Mythic released the specs for the game, I was sorely disappointed. Unlike Blizzard games, which are made for Macs and PCs, WAR is only coming to Windows.

So I'll be sitting on the sidelines and watching my friends try out Warhammer. I think I'll be alright, though. Blizzard recently announced that Wrath of the Lich King will be released on November 13, and to be frank it's more than enough for me. While I would've loved to try out Warhammer Online, I think I'm pretty content with the game I'm playing now. In fact, I don't think I've ever been more excited to play the game. With less than two months to go before Wrath, I think it's a great time for the MMO genre in general. How about you guys? Are you ready for WAR?

Jay Wilson is on stage at WWI right now, showing off Blizzard's new game, the very hot-looking Diablo 3. But just who is Jay Wilson, and why is he in charge of the new Diablo game? Wilson's worked with Blizzard on World of Warcraft, and he's even got a character named after him.

Previously, he'd worked for a company called Relic Entertainment, and was the lead designer on Dawn of War, a Warhammer 40000 (Warhammer, but in the future, kind of like Starcraft to our Warcraft)-based RTS game. The good news is that the game was fairly well reviewed, but of course Diablo 3 isn't an RTS game, it's a hack-and-slash, so we're not sure how Wilson will do on that front yet.

In this interview, Wilson was known to be at Blizzard and supposedly working on Starcraft II but of course now we know better. This new Diablo could be the chance for this developer new to Blizzard to claim his place in history.

UPDATE: Our very own Joystiq caught up with Jay Wilson at the Blizzard Worldwide Invitational. Find out what Diablo 3's lead designer has to say about porting to consoles, the next Deckard Cain rap and the notorious dupe exploits of previous games.

[1.Local] serves up a smattering of reader comments from the past week, from the sublime to the ridiculous.

We start off this week's look at reader comments with a handful of theories, notions and opinions on a variety of topics: why Warhammer won't rival WoW, what could be behind the upcoming universal spellpower change, and the root of the whole Horde vs. Alliance struggle.

Readers had high praise for the most recent installment of our informative Tank Talk column, before adding their two copper to the last installment of Thrall's story in Know Your Lore. And finally, readers had a lot to say about cross-faction camaraderie among fishers, more kudos for a tote bag that'll leave you in Stitches, and some off-color ideas about the influence of team colors on PvP success.

Be sure to dive into the comments area of each thread (not this one!) and add your own thoughts – unlike your mama, we like us some hot, fresh backtalk.

There's been quite a bit of buzz around that whole little Warhammer game that's coming out soon, and while we're not a Warhammer blog or anything, we've at least covered the questions that keep arising over how it stack up to WoW. Will Warhammer Online be the game to beat WoW? Is Blizzard stealing Ideas from them?

Electronic Arts CEO John Riccitello put his two cents into the kitty recently at an investor's meeting. Next Generation reports that he said the following:

"Warhammer Online [will be] a strong entry in the MMORPG space," Riccitiello said at the William Blair & Company's investor meeting Tuesday. "No, I don't think it's going to rival WoW, but no one would ever predict that. But it is a strong game that will ... get our returns for us. We're proud of it."

Senior VP Frank Pearce and Starcraft II producer Chris Sigaty sat down with Gamasutra to chat about "The State of Blizzard's Union" recently, and while there's not a lot of new stuff ("Team 3" is mentioned, but no hints are given), it's always cool to have an inside look at what it's like running the biggest MMO in the world.

Pearce does talk about a possible WoW 2 (not gonna happen, he says, until Blizzard needs a whole new framework, and that's not going to happen for a long time), and WoW's competitors-- he namechecks Warhammer and Age of Conan, but as I've said before, we won't know how those games will actually do until they see release.

There are a few interesting numbers thrown around in the interview as well-- while Blizzard has said they've got 9 million before, Pearce specifically says 8.5 million subscribers, so it does seem like they're dropping a bit (updated-- see note below). Still, especially with the release of Wrath of the Lich King in the next year or two, they remain optimistic that they'll hit 10 million before it's all said and done. It's also amazing to see Blizzard's growth-- Pearce co-founded the company, and they started out with around 50 employees. Before WoW, they had about 500, and nowadays, they've got 2700 people working for them. And the teams are really interesting, too-- WoW has 135 developers, Starcraft II has 40, and Team 3 has 50, plus Blizzard has 85 people (also devs, however) that work on their famous cinematics, and extra teams for sound and quality assurance.

Very interesting to get a look inside such an amazing videogame developer. Now if only we could find out what Team 3 was...

[ via WorldofWar ]

Update: Blizzard contacted us to say that this interview happened way back at E3, which was before this press release dropped. Subscriber numbers are not dropping-- when Pearce did the interview they had 8.5 million, and after that, they rose to 9 million. And Blizzard tells us that since then, they are above the 9 million mark.