We're not expecting very much WoW news out of E3 this week (especially since Blizzard has taken a pass on the event), but nevertheless, my co-lead Dan O'Halloran and I are here in Los Angeles for the week (and we brought all of our coolest stuff), to see what we can see. And of course if we see anything related to Azeroth at all, you'll see it, too.

Activision Blizzard is planning a press conference on Tuesday evening, and we'll be there for sure, so keep an eye out for that. And we'll be paying attention to WoW competitors as well (Warhammer Online is set to make a big splash at E3, though the recent news that Mythic is cutting the game back a bit may overshadow any other announcements) -- our sister site Massively will have coverage of any and all MMOs at the show this year. And on Thursday, I'm getting a hands-on demo with the Novint Falcon, so we'll see if it controls WoW as well as they say it does. And if you're one of those who wants to see the big picture, Joystiq's E3 page has all the E3 news you need and then some.

It won't be all work there -- we'll also be at the big Joystiq meetup on Thursday, so if you're in LA and want to come by and say hi, please do (I'll try to wear my BlizzCon t-shirt so you can find me). For us WoW fans, the big events of the year are the Worldwide Invitational and BlizzCon, of course, but WoW Insider's got you covered at E3, too.

With the Wrath Beta Opt-in available, we're one step closer to the expansion. We're all anxiously awaiting the time when the expansion is ready. I'm still having fun with the existing World of Warcraft, but I'm a bit antsy. There is a lot of frustration over existing conditions, especially when it comes to PvP.

Chloroform of EU-Magtheridon isn't interested in waiting. He listed his grievances in the EU-PVP Forum, "Balance issues, queue times, destroying premades, AFK problems, uneven teams, world pvp screwed by 9000yd aggro range ultra guards." Like many others, Jasse of EU-Bronzebeard blames the arena for the death of PvP.

It seems a complaint I've heard a lot about Blizzard lately is that 2 years between expansions is just far too long. We'll languish too much without new content, and people will leave for Age of Conan and Warhammer Online and other games, they say.

Myself, I think the length between expansions is acceptable, provided that Blizzard is working on improving and adding new content. To some extent, they are doing this. 2.4 was a tour de force that granted us a whole new area to grind and quest in, and if Blizzard can be out patches like 2.4 on a regular basis, I can forgive them for a few delays in the expansions.

That said, I do feel like they could stand to pick up the pace.

[1.Local] serves up a smattering of reader comments from the past week, from the sublime to the ridiculous.

We start off this week's look at reader comments with a handful of theories, notions and opinions on a variety of topics: why Warhammer won't rival WoW, what could be behind the upcoming universal spellpower change, and the root of the whole Horde vs. Alliance struggle.

Readers had high praise for the most recent installment of our informative Tank Talk column, before adding their two copper to the last installment of Thrall's story in Know Your Lore. And finally, readers had a lot to say about cross-faction camaraderie among fishers, more kudos for a tote bag that'll leave you in Stitches, and some off-color ideas about the influence of team colors on PvP success.

Be sure to dive into the comments area of each thread (not this one!) and add your own thoughts – unlike your mama, we like us some hot, fresh backtalk.

There's been quite a bit of buzz around that whole little Warhammer game that's coming out soon, and while we're not a Warhammer blog or anything, we've at least covered the questions that keep arising over how it stack up to WoW. Will Warhammer Online be the game to beat WoW? Is Blizzard stealing Ideas from them?

Electronic Arts CEO John Riccitello put his two cents into the kitty recently at an investor's meeting. Next Generation reports that he said the following:

"Warhammer Online [will be] a strong entry in the MMORPG space," Riccitiello said at the William Blair & Company's investor meeting Tuesday. "No, I don't think it's going to rival WoW, but no one would ever predict that. But it is a strong game that will ... get our returns for us. We're proud of it."

Waaagh! is a blog about Warhammer Online (there are a few of them springing up lately, and our sister site Massively is doing a great job of covering news about the upcoming MMO), and Syp, who writes over there, says his blood pressure rose just a little bit when reading the news that achievements might be coming to the World of Warcraft. When news first broke about WAR, which is made by a company called Mythic (the original creators of Dark Age of Camelot, now working with EA), they got a lot of flak for making a game that looked a lot like WoW. But now that details are coming out about Warhammer, including this really interesting achievements-style feature called the Tome of Knowledge (which basically tracks what your character does around the game and gives you rewards for what you do), the allegations of imitation are going the other way. Is Blizzard ripping off Warhammer now?

In point of fact, yes. Blizzard didn't start from scratch with World of Warcraft (in fact, many of their designers were actually players of other games, including Everquest and Dark Age of Camelot) -- instead, they (as they've always done with their games) took a formula and tweaked it close to perfection. And of course, since Warhammer is (if you listen to the hype) supposed to be WoW's biggest competitor going forward, it's not surprising at all that the ideas coming out of WAR are also making waves around the Blizzard offices.

That said, give WAR a chance.

Funcom's Age of Conan opened yesterday to those who pre-ordered. Considered one of the two MMO's this year that has a chance to take a chunk out of WoW (Warhammer Online being the other), this newest entry into the overcrowded fantasy genre officially goes live on Thursday, but Early Access was granted to those willing to lay out the cash.

Now, I'm not fool enough to predict that AoC will take down WoW, but I do believe it will take a chunk out of WoW's playerbase in the short term. There is a malaise setting in among WoW players and guilds now that we are in the long wait until Wrath's launch. And nothing kicks you out of gaming doldrums like something new and shiny (not to mention bouncy and bloody.)

This morning we ask you not if you are leaving WoW for AoC, but if you are indulging in a little weekend sideline fun in the lands of Hyboria. Or have your stalwart guildmates suddenly disappeared yesterday?

World of Warcraft is doing terrific lately, but if you believe the hype, there's trouble on the horizon, and it's coming in the form of two big MMOs: Age of Conan and Warhammer Online. Greg Howson of Britain's Guardian newspaper has a column online in which he examines WoW's grip on MMO gamers and the two big games it'll face this year.

We'll leave the cross-MMO predictions to our great sister site Massively, but for their part, Blizzard says they're looking forward to a little competition in the MMO pool. Howson has J. Allen Brack, WoW's lead producer, saying that they're looking forward to playing the new games as well. And it's true -- real competition in this space might actually be a welcome thing to fans of all MMO games. Blizzard is working hard now, but they might actually be working harder if they had a competitor breathing down their necks.

Unfortunately for those who want to see that happen, it's going to be super hard for anyone to get near Blizzard's neck, much less near their game. As Lord of the Rings Online producer Ed Relf says to Howson, WoW is pretty much the iPod of the MMO space. It could just be that what Blizzard has done here -- bring an MMO to the forefront of gaming culture for an extended period of time -- is a deed that just can't be replicated, no matter how much money you put into making a game.

[Via Worldofwar.net]

Okay, so technically Waaagh! is a Warhammer Online blog, but we'll forgive Syp this time, if only because S/he writes a pretty good article about choosing your character's name. The first part of it is, to me at least, good common sense. Don't choose a name you'll regret or a name that looks overly bad to other people. Naming after real life celebrities can get a bit tired. Naming your character "something naughty" is probably just going to make most people think you haven't cleared puberty yet. And yeah, it might be funny to call your character Rickroll NOW, but when Rickrolling is the next "All Your Base", everyone on the internet is going to point and laugh at you for being old and busted.

The second part has some excellent ways to comb for new names, some of which many veterans already know, but it's a good compilation, and gave me a few ideas for my next name search. I can confirm to anyone who doubts it that Syp's Rule of Three really is true. I have known only 1 or 2 people who have been able to avoid having their name reduced to a 3 or 4 letter nickname that is used almost constantly in place of the whole thing. You can't avoid it, so sometimes it's not that bad to go with the flow and plan your name around it. Same thing with the similar names across characters thing. It works pretty well, if you like the idea, but woe to you if you accidentally take someone's naming scheme and join their guild or group of friends!

If you're having trouble thinking of a new name, or plan to roll a character at some point in the future, give the article a read. It's pretty keen.

Two bits of news about soon to-be-Blizzard's-overlords Activision: first, a group of investors are apparently planning to sue Activision about the whole merger thing, apparently saying that Activision didn't do enough to cash in on the deal. They're complaining that in the deal with Vivendi (Blizzard's owners), Activision settled for an "unfavorable minority poisition." The company hasn't responded yet, but if this lawsuit goes forward, we could find out a whole lot more about the exact terms of the deal between the two companies.

And for their own part, Activision is thrilled to be in the business of Warcraft: Activision CEO Bobby Kotick sees MMOs as an "insurmountable product category," and says that if they were competing with WoW, they'd have to toss at least half a billion to a billion dollars into the deal, and even then they wouldn't be guaranteed success. Which means that at this time, in this market, Kotick says that companies entering into the MMO market are basically throwing money away.

Can't say we're surprised that the CEO of the company that now owns WoW says it's unbeatable, but as you know by now, EA and Funcom (Warhammer Online and Age of Conan's publishers, respectively) surely disagree. We should see who's right by the end of the year.

[Via Incgamers]

This week's round up of WoW-related posts on our sister site Massively covers many different angles of the MMO universe dominated by World of Warcraft. You can click on the links below or subscribe to a special WoW-only Massively feed.

The Digital Continuum: Comparing core concepts of WAR and WoW
Can Warhammer Online avoid the same design pitfalls that World of Warcraft has fallen into? Find out in Kyle Horner's Digital Continuum column.


The stormy courtship of Blizzard/Activision
The Wall Street Journal unearthed the proxy statements behind the Activision/Blizzard deal to reveal who came out ahead in the merger. And it may not be who you think.


Rumor: New Blizzard MMO to be Starcraft Online?
More rumors surface about Blizzard's next MMO. This time, word comes from a Chinese newspaper that states the name of Blizzard's Asian partner for Starcraft Online.

Relmstein has posted a theory that Blizzard has been holding back some surprising features of the upcoming expansion Wrath of the Lich King. We've had no news about the expansion for quite awhile now, and no news might mean good news.

In the near future, World of Warcraft will be facing some hefty competition from the MMO world, from games such as Warhammer Online. Relmstein has asserted that "Lake Wintergrasp, one hero class, and ten more levels...can't hold up the expansion". Compared to what the competition will have to offer, if Blizzard doesn't up their ante, the launch of Wrath of the Lich King could get lost in the mix.

Of course, the expansion will also be including a new profession called inscription, as well as siege weapons, new NPC races, changeable hairstyles, new dances, and other interesting details.

Askander, a commenter, pointed out that pre-BC, Blizzard withheld the announcement about the "Shaman/Paladin faction swap" until late in the game, surprising many players. While some players may remain cautiously skeptical, Tigole has been on the forums hinting of bigger things to come.

What do you think? Does Blizzard have some dynamic plans in the works that they're not sharing for the upcoming expansion, or will they launch with only the announced features? Do you think they have underestimated their competition, or have grown distracted with development of their upcoming MMO and Starcraft 2?

Wrath did make Yahoo!'s list of the most anticipated games of 2008, and was the only expansion listed. Can Wrath live up to our expectations without added features?

Tigole has been busy on the forums today, and that always tends to bring out interesting tidbits about the future of our favorite game. While it is certainly not earth-shattering, the most interesting thing that he mentions has to do with the future of the PVP battlemasters. In patch 2.4 these guys will be put on a pedestal, literally. Much like the auctioneers in many cities, the battlemasters will be placed on a raised platform that is inaccessible to players in order to keep people from blocking them with their character's model. He also hints that Wrath will see even better improvements. This is certainly a welcome change to remove a minor annoyance that is sometimes imposed upon us by our fellow players.

Other posts hint at the future of guild banks, the title system, and a possible reward for Wrath's Lake Wintergrasp. First of all, he mentions that they're "exploring" the option to allow guild masters to set prices for items in the guild bank. I know in my guild this would be great for the guild leader, since it would probably save him a lot of time in the auction house and also provide an easy solution to those situations where he gets a valuable item and is not sure how to distribute it to the rest of the guild. I imagine that this could be exploited, to an extent, by guild leaders who might suddenly slap a price on everything in the bank rather than allowing free withdrawals, but that would probably fix itself over time as people leave the guild and/or stop donating to the bank.

Regular columns dominate this week's listing of WoW-related content on our sister site Massively. You can click on the links below or subscribe to a special WoW-only Massively feed.

Behind the Curtain: Immediacy in PvP
Craig Withers likes to PvP in a tabletop game, but not WoW. Why not? Read his current Behind the Curtain column to find out what's lacking in Blizzard's version of mortal combat.


WAR vs WoW: Keen and Graev compare
Keen and Graev's blog has started early in the comparison of World of Warcraft and the upcoming Warhammer Online. See what our own Kyle Horner has to say about what's sure to be a hot topic this year.

Another rumor regarding Blizzard's love affair with consoles
A recent demo of a new console game resulted in a comment leading to speculation: is WoW coming to a next-gen console near you?


Behind the Curtain: More Plot Please
How much plot is needed to make an MMO enjoyable? Chris Chester poses that question, and his own answer in his weekly column, Behind the Curtain.


Building a Better MMOusetrap: Adventures in babysitting
Guilds are an essential part of every MMO. In his Building a Better MMOusetrap column, Dave Moss explores ways that Blizzard and other game developers can make guilds even better.


As the Worlds Turn: Ramblings of a mad man
Adam Schumacher uses this week's As The World Turns column to present his wish list to Blizzard and other MMO developers detailing what he'd like to see this year in MMOs.


MMOGology: Keep it simple, stupid
Mark Nottke has been playing a lot of Dungeon Runner. In his weekly MMOGology weekly column, he compares the simplistic quest, interface and content to WoW's system and you may be surprised at his conclusions.