Though the WoW Insider team has arrived en masse to cover all things WoW at BlizzCon 2008, our eyes can't help but wander over what other shiny offerings Blizzard has to display. Our sister sites Joystiq and Big Download will be covering Starcraft II and Diablo 3 extensively, but having already been to the Anaheim Convention Center today to get our press badges we couldn't help but notice in the program (see above) that a playable demo of Diablo 3 will be available for the first time.

Don't worry we won't let it distract us from -- is that the new class for Diablo 3? It's class weapon does what?? Shoot witches!? Sorry. What were we saying?

BlizzCon 2007 attendees received a card when they got their goody bags. This card was separate from the bag and we were all told not to lose it because we weren't getting another one. The card contains the code for the Murloc Suit and a Beta Key for "Future Blizzard Title".

No indication was given during the con as to what the Beta Key was for. And now Morgal has asked for an answer on the forums. Nethaera responds:

Undetermined as of yet.

Assumptions were made before the leaks about the expansion that the key would definitely be for Starcraft II, but now with parts of Wrath of the Lich King already playable, perhaps the Beta Key is for the expansion?

There's a small hope in my heart for the unannounced Diablo 3, but that's just silly. Do you think that Blizzard has actually not decided which game the key is for? Which game would you like to beta test?

Well, these aren't really final, of course, as we're going to be discussing and responding to what we saw at BlizzCon all the way up until Wrath of the Lich King releases. But BlizzCon was definitely a crazy experience, so each of us WoW Insider staffers there are going to write up our own personal impressions for you, both about what we saw and what we didn't see there. And please share yours in the comments below.

Most Enjoyable: I really enjoyed the L70ETC concert, actually-- I wasn't quite sure what they would be, but in terms of the live entertainment, Samwise and his band were the best thing going. Yelling "for the Horde" and booing Rogues (who "do it from behind," of course) was great fun. In terms of the events, all the Blizzard guys were entertaining, but Jeff Kaplan was my favorite-- every event he showed up at, he really proved he'd been reading the forums and knew what players were interested in. The Molten Core (as designed by you and 8,999,999 others) was terrific, and while Metzen definitely has a clue, too ("im the lich king lol" is an instant classic), Kaplan was on top of his game all weekend. Oh, and of course the WoW Insider meetup was a big highlight as well-- every single reader I met was awesome.

Least Enjoyable: Waiting in line for passes on Thursday evening was really the only waiting I did all weekend. It was horribly designed-- there were about 30 lines split up by last name, but those lines all got mixed up, and you couldn't see where one started, so you had to cut across lines if you were in the wrong one. They were also mind-numbingly slow, so that definitely could have been done better. Also, we said Jay Mohr was a strange choice, and we were right-- while he did as good a job as he could (he was funnier than I expected), his time on stage alone was mostly just awkward, as the forum trolls ripped him apart. Next time, let's get a comedian who's at least played Warcraft, rather than just seen the South Park episode.

What I was most excited about and most disappointed about at BlizzCon after the jump...

Our BlizzCon coverage continues all this week-- we're sending our staff out to Anaheim (I'll be out there on Tuesday laying all the groundwork), culminating in the second BlizzCon event on Friday and Saturday. So whether you're going or not, stay tuned to WoW Insider all week for breaking news, liveblogging events, and pictures, video, and tons of coverage from Blizzard's big get-together.

And don't forget that all of our coverage is being co-presented with Xfire. In addition to their BlizzCon info page, they've also set up a special "blizzcon2007" account, and both Xfire and WoW Insider staff members will be blogging there during the event. Also, if you have an Xfire account, be sure to add "blizzcon2007" to your Friends-- that way, you'll be able to get invites to Xfire chats later this week coming directly from the BlizzCon exhibit hall. And if you don't have an Xfire account, then get one for free!

So this is it. It's time to hear about Zul'Aman and the next expansion. It's time to see Starcraft II playable and in action. And maybe it's time to hear about that third game Blizzard is working on? At BlizzCon, you never know. Stay tuned to both WoW Insider and Xfire to find out.

Blizzard has, inexplicably, been keeping the schedule for BlizzCon under wraps. We at WoW Insider have been frantically planning coverage here, and yet we haven't heard a peep from Blizzard about what to expect during the show. But now WorldofWar has posted what seems to be a leaked schedule for the event (no word on how they obtained it), and we'll finally have some idea of how the days are laid out. Here's what to expect if you're headed to BlizzCon:

• World of Warcraft and Starcraft II open gaming
• WoW, Warcraft III, and Starcraft tournaments
• An opening ceremony (where they'll announce a new game or expansion?)
• Panels on WoW classes, dungeons and raids, professions and items, and PvP
• A Starcraft II gameplay demo
• More panels on Warcraft Art, Blizzard Sound/Music, Careers in Gaming, Cinematics, Starcraft II Lore and Art, WoW UI mods, the TCG, and the Expanded Universe (likely the Warcraft novels)

And the convention will wrap up with a big concert from L70ETC and Video Games Live hosted by Jay Mohr.

Sounds like a full few days! Of course there will also be an exhibit hall open the whole time, but we haven't heard much of what will be in there (don't forget that Xfire will be there, as well as Upper Deck and all the TCG folks, and of course the WoW Insider party will be before the convention starts on Thursday night). Stay tuned for more details as we get them. Under a week left!