Mike Morhaime held a press conference earlier this afternoon, which WoW Insider was able to attend. I arrived a little late since it started before I finished up the UI panel liveblog, but I managed to catch a majority of the Q&A. Unlike the various panels, most of these questions were aimed at the philosophy and business model at Blizzard. How they've operated in the past, and how they'll operate in the future.

BlizzCon itself came up a lot throughout the conference, the big question being will this BlizzCon be a letdown? There haven't been any major announcements. Announcements, sure, but nothing on the scale of Starcraft II or Diablo III. Mike Morhaime actually seemed most excited about this particular BlizzCon, because it isn't just showcasing one game. All three of their primary franchises have something new on the way, and fans of all of those games are in attendance. Beyond that, he believes the community is extremely important, and gatherings like BlizzCon are important as well. Blizzard themselves were blown away by just how many people were trying to attend the convention this time around. The number of hopefuls completely dwarfed both last year's BlizzCon and the more recent Worldwide Invitational. Will BlizzCon continue to be an annual event? Maybe. They'll focus on this weekend first, and then they'll start talking about next year once it's through.

What I found most interesting, though? Morhaime was asked what the most unusual, off the wall concepts they had for a game that simply did not work out. He mentioned a game titled Nomad that Blizzard was developing after Starcraft was first released. A game they had never mentioned or announced until now. It was a post-apocalyptic style setting, but each day they sat down to work on it, it was with a little trepidation. Eventually they asked themselves, "If we were going to work on just one project today, would it be Nomad or would it be something else?" They went with something else. That something else was World of Warcraft.

Though the WoW Insider team has arrived en masse to cover all things WoW at BlizzCon 2008, our eyes can't help but wander over what other shiny offerings Blizzard has to display. Our sister sites Joystiq and Big Download will be covering Starcraft II and Diablo 3 extensively, but having already been to the Anaheim Convention Center today to get our press badges we couldn't help but notice in the program (see above) that a playable demo of Diablo 3 will be available for the first time.

Don't worry we won't let it distract us from -- is that the new class for Diablo 3? It's class weapon does what?? Shoot witches!? Sorry. What were we saying?

Our BlizzCon Bingo game is back for its second year -- last year whether you won or not depended on what you saw, but people mostly were able to complete the necessary five across, with or without the help of the free space. This year, things are a little tougher, mostly because we just don't know what Blizzard is going to do -- will they announce the third expansion? Will they announce a new IP? Will they announce anything, or just treat the whole weekend as a Wrath preview?

Whatever happens, make sure you print out your bingo card before you go, and then throughout the weekend, cross off everything that you see on there. If, by the end of the weekend, you've nabbed five across, you win! And while last year, all you won was the satisfaction of seeing something cool, well heck, let's throw something else into the mix -- if you're the first person to personally show me a completed bingo card by the end of the convention, I'll have a prize waiting for you.

And no cheating! Trust us, there'll be plenty of Paladin complaining at the Q&As -- you won't have to go do it yourself.

The European-gaming savvy among our readers will already be familiar with the Leipzig-held Games Convention. "If a seismograph were installed in Leipzig," says the GC website, "it would probably swing to its limits for four days non-stop in August."

Vaneras announced today that Blizzard's going to be once again showcasing at the Games Convention. Not only will attendees be able to try out StarCraft 2 demos, they'll get a chance to play around with Wrath of the Lich King. And, as seems to be standard operating procedure, Blizzard will be providing a "Live Raid" during the show. They've not announced who the Live Raid is going to be, but I think safe money's on Nihilum.

The other thing at Leipzig which is pretty cool is that Blizzard's going to have representatives at the booth ... recruiting. They recommend bringing your resume along when you visit the Blizzard booth, and asking questions about what it's like to work for the Big Blue.

The Leipzig Games Convention had a few interesting things coming out of it last year, so we might get a chance to hear even more without having to wait for BlizzCon.

As we announced earlier, BlizzCon tickets are on sale. Sort of. Kind of. If you can fight past the store servers. I know I've been getting nothing but the fail murloc pretty much all day. Still, I and the rest of WoW Insider's crack live team will be there come hell or high water, and we'll bring you the news you need to know. In the meantime, we're stuck here refreshing the Blizzard Store. To pass the time, we did a bit of speculation about what we might see in Anaheim on October 10th and 11th. Here's what we decided:

What we're sure to see

The Wrath of the Lich King Cinematic: Though we still have no solid announcement, Blizzard's already stated that they want to get Wrath out before 2008 is up. Considering that, they must have the opening cinematic pretty close to done. I would be surprised if we don't see it open the opening ceremony, to be completely honest. I'm expecting Arthas and/or a "rebel" Human Death Knight to feature prominently, as well as our first cinematic Gnome shot.

The saga of the icy splash screen continues, as the newest splash screen has just gone live on Blizzard's sites under the file name ice4.jpg. This time, the ice has cracked away even further, revealing more of the night sky, and what looks to be a face coalescing from the ice flecks and vapor in the middle of the picture. The identity of the face isn't clear, although Alex thinks it may be a Protoss Archon. We've also received this very intriguing picture from tipster Pact, which shows the face overlaid with a picture of Diablo from the Diablo 2 box. Of course, it's worth noting that it could simply be Arthas' eyes as well, peering out from his helmet.

As expected, a new rune has appeared as well, bringing the tally to four. This rune, located to the lower right of the cracking ice, looks like nothing so much as a miniature solar system model -- perhaps related to this model seen during April Fool's? Diablofans.com has suggested it may be a top-down view of an Arcane Sanctum from Warcraft 3 and WoW (You can see one at the Scryer's base in Shadowmoon) as well.

As also expected, a new piece of the strange purple monster has appeared as well. It appears to be the hindquarters of the beast. So far, I'm still sticking to my belief that it's some sort of purple penguin. This file was named 16.jpg, which, if we follow the alphabet conversion method we've been using for previous pieces, gives us the letter "P." "Powd" is the best I can get out of that. Does that mean this picture is that of a new mascot named "Powder the penguin"? As usual, you can see all of these graphics in our splash screen speculation gallery, which is constantly being updated with new speculation and analysis as the WWI draws nearer.

There's more analysis to come after the break.

Rob Pardo, SVP of game design at Blizzard, gave the keynote speech at the Game Developer's Conference held in Paris this week. Here are some WoW-related tidbits from his talk and the Q&A session held afterward.

About WoW

• WoW was first conceived as free to play, being supported by advertising. However, the non-subscription business model couldn't support Blizzard's goals for the game.
• Pardo suggested that Blizzard approached the MMO genre "very naively, or else we might not have done it."
• He once hired a WoW player who sent him a 16-page diatribe about the game because, even though the guy was wrong, "he was passionate" about improving the game.

About Starcraft 2

• Blizzard has no problem putting intellectual properties on hold for a while, hence the wait for a Starcraft game. Pardo says that they wanted to make a real-time strategy game but were "tired of green-skinned orcs" so they moved away from Warcraft to Starcraft.
• Starcraft 2 is at a playable stage in its development and he's having a lot of fun with it.

Read more about Rob Pardo's keynote speech.

Avid Blizzard fans are already watching the official StarCraft II website. Much like other unmentionable Blizzard products, information about StarCraft II is slowly making its way into the world. There may not yet be Tauren marines in our immediate future, but sharp-eyed David Craddock at the Big Download Blog spotted new screenshots released this week.

While some of the screenshots won't be recognizable or meaningful to new StarCraft initiates, most of the action is generally recognizable (in a general sense) to a veteran RTS player. You can definitely get an overall sense of troops, constructed bases, and how the fight might progress if it were animated.

These new screenshots feature the Banelings, which sound like pretty fierce critters in their own right. Banelings -- a "morph" of the zergling -- are chemically volatile little buggers who spend their lives angry, temperamental, and ready to explode at any given time. Through tender loving care, Zerg Queens have been able to engineer the banelings in such a way that they'll explode exactly when needed. Presumably, "when needed" means "all over your troops." You can see the Baneling's idle animation on their feature page on the official site. They pump and undulate, and really do look like something that's over-filled and ready to pop given a moment's notice. Kind of gross, really.

Most of the details about Starcraft II will come "closer to release date," but it's still pretty tantalizing to get a first look at notable, trademark troops.

The cast and crew of The Guild got invited by Blizzard to come take a tour of the new facilities the other week, and they have a writeup on their website right now (written by Jeff Lewis, who plays Vork on the show) of their trip. Sounds like a lot of fun -- they got to tour the place, obviously, checking out the Hall of Fame, the gym and cafeteria (including the official "Blizzard Trays" area -- that sign makes me laugh), and the main offices. They also got to sit down and each lunch with Mike Morhaime, and then got to play both Starcraft 2 and some Rock Band with the staff. No Wrath?

Blizzard sent them home with lots of swag, too. I was under the impression, especially given the comments on our last Guild post, that we weren't really sure that the game these guys were playing was World of Warcraft -- they've never said the name, as far as I know, and we've never seen any character shots. But Blizzard disagrees, apparently -- they've very sure The Guild is playing WoW, and they gave them a super nice tour for being a part of the game and the community.

A few weeks ago, we posted about a countdown on the site that was going towards May 1st, and if you check your calendars, you can see that the day has come, and Diablo3.com is now redirecting to Diablofans.com. There is a post on the site saying that Blizzard contacted the site a few months ago to pick up the domain name, and while the owner (who also runs I-Mockery) wanted it to stay a fan site, he couldn't help but sell to Blizzard. We had speculated that it would mean an official takeover, and while it hasn't actually happened yet (right now the redirect is in place, and we're not sure how long that'll be the case), it looks like we were right.

The obvious conclusion here, of course, is that Blizzard is ramping up for a Diablo 3 announcement -- no doubt sweet, sweet candy to the ears of Blizzard fans everywhere. And that's not a huge assumption -- it's been rumored for a while, and what other reason would Blizzard have to start marking their territory? Of course, as the owners of the Diablo trademarks, Blizzard could probably have claimed the domain any time, though from the post on the new site, it sounds like they actually paid money for it -- how much, we're not sure. (they didn't -- see update)

At any rate, if you're going to be optimistic about there being a Diablo 3, the new date to mark on your calendars is Saturday, June 28th -- that's the date that the Blizzard Worldwide Invitational starts in Paris. Last year, they used the event to announce Starcraft 2, so who knows -- maybe this year we'll see Deckard Cain in a cinematic saying, "It's about time."

Update: Actually, the I-Mockery guys said they gave it to Blizzard for free, just because they were Blizzard fans, which is kind of cool. Also, the redirect will apparently last until June 1st, at which point, Blizzard will take over Diablo3.com. Our guess is that then it'll redirect to Blizzard.com (see diablo.com), at least until an announcement is made.

The Tauren Marines are coming!

That's right, for all of you lore enthusiasts who like to speculate as to whether Azeroth is in the same universe as Aiur, here's your proof. The Terran confederacy, on the lookout for new recruits for the meat grinder, has stumbled upon a planet known to its inhabitants as Azeroth, and has taken a special interest in a group of anthropomorphic bovines with bizarrely well developed horticultural skills. They've managed to recruit a group of the younger, wilder bulls, creating a new corps of soldiers that have taken on the nickname of "Mad Cows."

We're incredibly excited to see what repercussions this could have not only for Starcraft, but for the World of Warcraft itself! It is likely that we'll see an in-game event or patch soon in which the Terrans land on Azeroth in order to recruit the Tauren. How will the Tauren accept a group of space-faring aliens who look suspiciously like the Humans who are usually regarded as their enemies? How will the Terrans react to the Humans themselves? Will there be any technology sharing? I'm sure many Engineers will be dying to get their hands on the schematics for their very own Vulture land mount, and the Cenarion Circle may want to compare notes with the Terrans on fighting giant bug-like creatures. Of course, those of you with the Zergling pet may want to consider hiding them for a while, lest a Firebat mistake you for an Infected Terran.

Tickets for the Blizzard Worldwide Invitational, being held this year in Paris, France, are now on sale according to the official website. The event, taking place on June 28th and 29th, promises to be a big one. Not only will there be invitational tournaments, but you can expect developer panels, auctions, loot galore, and the thing we're most looking forward, playable versions of Wrath of the Lich King and Starcraft 2.

If you have any chance of being able to make it out to the City of Lights this summer, we'd strongly recommend buying a ticket, it sounds like it's going to be a blast for Blizzard fans, whether competitive tournament play is your thing or not. We'd also recommend staying tuned to WoW Insider for all the latest information on this event and the Wrath of the Lich King expansion!

While not directly related to the World of Warcraft, I'm sure most of our readers are deeply interested in the progress of Blizzard's upcoming sequel to Starcraft, Starcraft II. Just recently, Blizzard has shown off the Zerg cinematic, a reveal that many people have been waiting for, myself included.

The quality on the video isn't super amazing, no copy out on the net right now is. Camcorder ftw. Don't worry, though. I'm sure Blizzard will have a fantastic version up on the Starcraft II website in no time.

Personally, I'm stoked. While the Protoss were always my personal choice in Starcraft, the Zerg had unrivaled style. While I was never amazing at the game, I played it a lot and there was never a dull moment in a match against the Zerg, you always had to be on your toes. The gameplay preview in the trailer looks like they've replicated that experience really well. I look forward to it.

And of course... still holding out for World(Galaxy?) of Starcraft!

[ video via SCLegacy ]