Alex Albrecht, prolific pod and vodcaster and formerly of Tech TV's The Screen Savers, has come up with what I think may be the most sublime and brilliant way ever to get people to support his World of Warcraft gameplay. He's going to record instance runs!

Well, okay, Project Lore looks to be more than that. But tell me that the first thing through your mind once you read what they have planned isn't Oh My... why didn't I think of this? It's brilliant! I play WoW and people watch me doing it! They're clearly aiming for more than that, with instance guides, WoW news, and a glossary as well as the video feeds. The first few videos are of them at level 70 running normal Hellfire Ramparts, which is not really what I was expecting. To be honest, I felt a little bit like they were doing too much with camera angles, loud music and video effects and not letting you see enough of the gameplay.

But I know that as we head into Wrath of the Lich King this could have the potential to be very useful for people running those instances for the first time. Our own Daniel Whitcomb said that at present, it reminded him of an old EQ commercial.

We'll see if it evolves into the one-stop shop for WoW gameplay videos and strategies that it seems to be aiming for. And at any rate, the ability to watch videos of various instance runs, if executed properly, could be a real boon to new players, giving them context into ideas like tanking, DPS, CC and other dungeon roles that are hard to grasp if you've not seen them in action.