Calling the World of Warcraft an international phenomenon is probably not too much of an understatement. It's showing up in pop culture more and more, and its active subscriptions blow away the competition. Of course, there's always people who insist that the WoW craze will pass, that there's a WoW killer game just around the corner, and all that.

While this may happen some day, it doesn't look like that day is going to be coming any time soon. For example, the latest numbers on PC Game sales in the UK show World of Warcraft: Battle Chest reaching the top of the sales heap for the week, jumping up from the fourth position last week ahead of titles like Mass Effect and Age of Conan.

The surge in popularity might be attributable in part to the Worldwide Invitational. The hype was pretty hot and heavy both here and around the web, and I'm sure more than a few people might have hopped off the fence and decided to see what the fuss was about. Regardless, it's certainly good to see that WoW is not giving up its crown any time soon.

Blizzard's COO Paul Sams spoke with Gamasutra the other day, and he called out Microsoft, of all companies, for not supporting innovation in PC gaming. He says that Microsoft's loyalties are split with their console business, and that if they put as much work into developing gaming on the PC as they did on the Xbox 360, everyone would benefit.

An interesting idea, to be sure. It's not like Blizzard necessarily needs help from Microsoft to promote and develop their games -- if anything, it's Microsoft that could probably take a lesson from Blizzard on how to release software. But it's true that console innovations like achievement points and Xbox Live social networking accounts aren't really finding a solid place in the PC gaming world, and it could be that Blizzard wants to see those types of things on the platform.

Blizzard has always had a rocky relationship with consoles anyway, and the recent announcement of a non-console Diablo 3 definitely shows they're interested in the PC (including Mac) platform only. Can't really blame them for wanting a little more love from an OS developer like Microsoft.

[via BigDownload]

Gabe Newell, co-founder of Valve (bringer of Half-Life 2), says that the PC gaming industry is waiting excitedly for the release of Wrath of the Lich King to rescue its market.

But, even though I breathlessly await Wrath, I beg to differ with Mr. Newell's comments. I don't think PC gaming is anywhere close to leaving the building, as some so-called experts in the field would have us believe. (Call me cynical, but I'm guessing a lot of those experts came from console manufacturers or optimistic mobile gaming companies.) The trouble with making these kinds of predictions is that there are currently no completely accurate ways of tracking the success of a game except to take press releases on faith. And in that case, you might as well believe the fox's promise to guard the hen-house. (Did you hear clucking? I thought I heard clucking.) Another problem with estimating market share for various games is that you're comparing Mana to Rage: each company can define "sales" and "subscribers" any way they please, making it nearly impossible to come up with clean comparisons of market share.

Blizzard makes approximately $120 million dollars a month. Compare that to Iron Man's opening weekend gross of $109 million. Blizzard beats that number every month, not just with one summer blockbuster per year. Also consider that most PC retailers have devoted entire sections of their hardware floors to gaming PCs. This devotion goes all the way up to the hardware manufacturers themselves. When I worked at Toshiba, we had a product manager whose sole job was to create and improve gaming laptops. (Oh, how I envied that guy!) Yes, Blizzard's release of the Wrath expansion will juice the market, but it's more like an injection of steroids, not administration of last rites.

Zg thinks, quite unreasonably, that 99% of players in the game are "keyboard turners"-- people who use the keyboard to turn their characters rather than holding down the right mouse button and moving the camera to turn. It's hardly anywhere near 99%, but given that WoW is a game that attracts casual players (a.k.a. people who aren't experienced videogame players), I wouldn't be surprised if there are more people in Azeroth than in, say, Counter-Strike, who use the keyboard to do most of their navigating.

Personally, I'm one of those that come from a CS background, and so I use the mouse for pretty much all movement whenever possible-- I'll often just hold down both mouse buttons if I need to run for a short distance (and anything longer gets the run lock key from me). I also think that circle strafing is pretty much the best game mechanic ever made, but I know that there are those who disagree with me-- back when I worked at Gamestop, one of our employees there just couldn't seem to wrap his head around the fact that he should turn and move at the same time, and as a result just got dominated in our Halo matches.

But habits are a powerful thing, and so keyboard turning is probably around to stay. I won't go so far as to say that fast-turning with a mouse is required to be a good player, but certainly that kind of reflex is required to be a really great player. So keyboard turners, pick up that mouse and start looking around-- you'll thank me later.