It's that time again -- we're in the slump right before the expansion, when people get bored of playing, no one wants to reroll another character because new options are just around the corner, and there's a general sense of apathy around the game. Why play what we've got when the new and shiny is almost here? Fortunately, this time seems a little better than last time -- lots of guilds are still rolling through the endgame, and there's still lots to do, from Arena to battlegrounds to reputation and daily quest grinding.

Fortunately, Part Time Druid has some good ideas about how to "fight WoW apathy," just in case you can't think of any yourself. PvP and money farming are in here (those are goals that are practically never ending for sure), and the time-tested idea of going back and finding refreshment in an old alt is a good idea as well. But there are some more original ideas in here as well: helping out lowbies (whether they be 16 or 61) is a good idea, and organizing for five mans might be the best idea. With the daily Heroic quest, there's no better time than now to find four friends who want badges and gold, and set up a regular weekly or even daily time to run a Heroic instance.

Let's be honest: we're going to at least be waiting a whole summer for this expansion, if not a few months after that. Might as well make the most of it -- set some goals now and get productive (or go try out Age of Conan, we're not picky), and the boat to Northrend will be loading before you know it.

I like to think that maybe it's because I'm special (but it probably happens to everyone who has a 70)-- periodically ingame, I'll get tells from lowbies, asking either for mount money, or to run them through an instance. I've made it a habit to laugh and politely decline (this is not a hard game, and they can play it themselves). But this post on Livejournal made me reconsider the question of why I should or shouldn't help beggars.

Fordarkness tells the story of his mother selling some furniture that she was asking $500 for $25 to help out a couple who'd been going through some rough times, and he says that it seems like a good idea to help beggars out when you believe they genuinely need it. I've never begged for money or powerleveling (although I have begged same-level guildies to tank or heal an instance for me, I'll readily admit), but, like Fordarkness, I have been gifted money by friends who saw how close I was to my first mount.

Of course, guildies are a different situation-- I'll give them anything they need, because I figure you might as well show loyalty to someone besides yourself. As for beggars, though, I've never helped them, and unless they take an effort to show my why they actually need what they're asking for, I'll keep it that way. Have you ever felt the need to make a lowbie's day and gift them that mount money or run them through that instance? Or does a tell from someone you don't know asking for something automatically add them to your ignore list?

Update: Right after I finished writing this article, reader Preacherman23 sent us this elegant solution: one player puts 50g in the trade window of a beggar... and then just goes afk for an hour or so.