As I am sure you all know by now, whether it be through WoW Insider or logging into the game and seeing it firsthand, the Midsummer Fire Festival went live this morning (June 21st) and will remain so until July 4th. The holiday has received a full revamp since last year, and has quite a few new rewards and quests. Some of those rewards have pretty hefty prices attached to them in the form of Burning Blossoms, and are a little intimidating. I sat down early this morning to figure out how many Blossoms I needed for what I wanted on just my main, and the total came to just slightly over 1,100. Ouch!

Surprisingly, it isn't nearly as bad as it sounds. A simple tour of Azeroth can net you hundreds of Blossoms, and the Festival offers many other options, too. If you're looking for a little help or guidance in your quest for holiday treats, WoW Insider is here for you! Click the links below to hop over to our Midsummer Fire Festival quest guides.

• Where to begin - Just starting your Midsummer adventures? Find out where the quests are to be found!
• A Thief's Reward - Sneak into enemy territory, be handsomely rewarded.
• Desecrating the Flames - Sneak near enemy territory, be handsomely rewarded. Includes a list of all of the fires in Azeroth and Outland.
  
• Incense for the Summer Scorchlings - Take a moment out of your day to honor the spirits of summer.
• Torch Tossing - Your first step toward becoming a master fire juggler!
• Torch Catching - Your second and final step toward becoming a master fire juggler.
• Unusual Activity - The Twilight's Hammer is up to something, but what? Epic revelations (and loot) await you!
• Bonfire buffs - Honoring the flames before you go out to level or grind can bring some pretty nice rewards.
• Ribbon dancing - Not level 70 yet? Find out how engaging in a bit of Midsummer revelry can change that for you.

Incense for the Summer Scorchlings' Horde equivalent is Incense for the Festival Scorchlings. I arbitrarily decided Summer sounds better than Festival, so that is what I've used as this guide's title.

This quest is about as straightforward as quests can get. The first step is to head over to a capital city that belongs to your faction, and find the Festival Talespinner (Horde) or the Festival Loremaster (Alliance). You are informed that there are emissaries of the elemental plane, spirits of fire, near each of the bonfires around the world. If you wish, you can take some Summer Incense to one of these emissaries to honor them.

There are bonfires in just about every zone in Azeroth, including the newbie zones near whichever capital you've found yourself in. However, before you run out and finish this quest there, you might want to pick up your other Midsummer quests first and plot a more efficient route. You can probably hit a bonfire while you're passing through another zone for a separate quest. In this case, your best choice may be to do it in Ashenvale while completing Unusual Activity. Be careful on PvP servers, as many of these bonfires will be a warzone since there are prizes to be gained for desecrating the other faction's flames.

Once you've spoken to the Scorchling and given him your incense, you'll be treated to a fun little scene and, of course, your reward: A single Burning Blossom.