WoW Insider sister site Big Download is reporting that the Activision-Blizzard merger is getting closer and closer to reality. They recently won another victory in court today, as a Delaware court struck down an attempt by the Wayne County Employees' Retirement System to gain a preliminary injunction against the deal.
We're now coming up fast the July 8th Activision shareholders' meeting, where they will vote to approve the merger. Activision has already said that they expect the merger to be official on or about July 9th, according to Big Download.
This, of course, squeaks in just under the wire for the E3 expo. Activision-Blizzard has already said they don't plan to participate, but that they will hold a press conference on or near the dates of the expo. It seems likely now that they will be officially announcing the completion of their merger.
Of course, we here at WoW Insider are hoping the merger isn't the only thing they reveal. A WoTLK cinematic and official release date or another L70ETC song on Guitar Hero would be nice, I'd say.
All your dreams have just come true, my friend. Now you can be a murloc AND a rockstar. Thanks, I assume, to the Activision merger with Blizzard, the companies are doing a cross-promotion for their two most popular games. Starting tomorrow, June 26, you can snag a free download of I am Murloc, for Guitar Hero® III: Legends of Rock. You may remember this delightful little metal ditty from the video below, an ode to our favorite aggro-licous gurglers. The song is performed by Blizzard's in-house band, Level 70 Elite Tauren Chieftain. You can get the download from either Xbox LIVE® Marketplace or PLAYSTATION®Store as a free promotion supporting the Worldwide Invitational. If you don't know anything about Guitar Hero and have been living in a box for the last few years, you can find out more on their website or on our sister site, Joystiq.
And now, for your easy-listening pleasure, I present I am Murloc. Thank you and good-night!
Gamasutra has posted a nice long feature about what exactly that means, for both companies and for the rest of the industry. As we predicted, there probably won't be huge repercussions for either of the biggest companies involved -- both Activision and Blizzard will continue to go their own separate ways for now, sharing only a name among investors (Gamasutra even says the names on the game boxes won't change at all). The biggest impact will be on the little guys in between -- Activision's previous shareholders now have to answer to Vivendi (who will hold a majority stock in the company), and Viviendi's smaller division, the former glory of Sierra Games, will have to answer to Activision before publishing any of their titles.
And of course the other big consequence we've seen so far is that Bobby Kotick apparently feels he knows everything there is to know about the MMO game. Sure. For now, though, it's business as usual for both Activision and Blizzard -- if there will be any change in either company because of the merger, we likely won't see it for a while.
Within the last week, articles on a couple different websites has given us a little look at how much of a juggernaut Activision Blizzard really is on the gaming front.
The first comes from VentureBeat. Not directly about Activision Blizzard, this article talks a little about the current state of PC gaming. VentureBeat mentions that The NPD Group, a market researching group, has said that online gaming subscriptions generate around $1 billion per year with World of Warcraft leading the pack. I wouldn't use this as proof of PC gaming still going strong as VentureBeat does, but rather that the PC gaming community has shifted toward subscription based multiplayer experiences with consoles taking over single player experiences, for the most part. You can probably thank piracy for that. That bit is a topic for another time, though.
Our other bit comes from Gaming Today on Filefront. This one is quite directly about Activision Blizzard, mentioning that they've become the number one game publisher around with a net earning of over $2.9 billion. That's a lot of money! Again according to The NPD Group, Activision dominated both the console and handheld markets. Between the Guitar Hero series still going strong and the upcoming release of Wrath of the Lich King, it won't be much of a surprise to anybody if Activision Blizzard comes out on top again in 2009.
Portfolio has an interview with Bobby Kotick himself, warchief of the Activision Blizzard clan, and in there, they talk about the merger itself (obviously), as well as Kotick's past and what he's trying to do with Activision Blizzard.
If you believe everything he's saying, then our favorite game company sounds like it may have landed on pretty good ground. Apparently Activision was originally trying to buy out Vivendi (Kotick says he'd realized that World of Warcraft wasn't so much a game as a full-fledged social network), but Vivendi made the counter-offer of a partnership instead. And while Kotick only chats briefly about Activizzard's other properties (he thinks facial and mouth movement will help videogames tell great stories -- sigh), he does say that Activision is a place where Blizzard can grow as a studio of its own, as compared to a faceless corporation like, ahem, EA.
All in all, Kotick doesn't sound like too bad a guy, although I can't imagine that any CEOs being profiled in something called "Portfolio" would. It does at least sound like he'll let Blizzard do their thing, although just as we've said before, while things are great now when the money is rolling in, there's no knowing what will happen in the future.
Approval by the European Commission was necessary because Vivendi (the owner of Blizzard and now the buyer of Activision, if you haven't been keeping up with all this) is a French media company, and therefore subject to EU business laws and antitrust concerns. Officials were mulling over the merger because of fears that Vivendi's ownership of Universal Music Group would give Activision Blizzard an unfair advantage in licensing music for games like Guitar Hero.
They finally decided that it's not a threat to the health of the market, and approved the merger. So there it is. It's done. The government can't save you now; Activision Blizzard is your new master. I tremble in terror before the fictional (yet somehow inevitable) Bard class and its l33t Guitar Hero skillz!
I did not think anything could break me away from the Death Knight class. The minute I got my hands on the Wrath of the Lich King beta, I was going to go to the character selection screen, pick Death Knight, and never look back. Sorry Druid, Sorry Hunter. Sorry Warlock. Maybe I'll come back to you when my uber awesome Death Knight is level 80 and I have Frostmourne in my hot little hands.
Blizzard has once again raised the bar. No longer shall I be a Death Knight. Instead, I shall be a Bard. That's right, Blizzard's just announced a new Hero Class, and it's not the Archdruid that was previously rumored.
In an effort to become closer to the great paladin master, Shepiwot, Baron Soosdon has released his tutorial on "How to Boobadin" for your "Epixs Mount." It is 1 minute and 14 seconds of pure joy, set to the sweet sounds of the Guitar Hero soundtrack. Baron fans may notice that this is second time he has emulated his idol, with the first being "LOL, Lightwell."
If you're not familiar with the "How to Paladin" series, by Shepiwot, it is about a seriously ADD paladin that finds himself in a variety of PvE situations. Throw in some death threats, out of control camera action, and text presets, and you've got a recipe for a seizure, or 25 ... Whose tutorials do you prefer?
You don't need to know all of the details, or what this means for Blizzard, to understand and have a laugh. Simply note that Activision is the company that brought out titles such as Guitar Hero and Call of Duty.
I'm a particular fan of this comic, and I'm not exactly sure why. I mean, I do play Horde, and an orc at that; and no one likes to get ganked! The style in which the night elf is depicted, combined with the last frame, had me laughing out loud though.
If you feel you have a particularly solid grasp on the matter, Elizabeth has asked for your predictions on the future of the company. Because I know you can all tell the future, there's no point in keeping it to yourselves.
This week we're featuring a Reader WoWspace from Rizznay, level 66 Blood Elf Hunter from Eldre'thalas. As you can see from the above image, this WoWspace is crammed full of much gaming goodness all in one area! Unless I miss my guess, this is dorm or apartment living, as I know I crammed much gaming into my tiny space when I was sharing living space too. That said, the description for this week is short, sweet, and to the point.
WoW Insider sister site Big Download is reporting that the Activision-Blizzard merger is getting closer and closer to reality. They recently won another victory in court today, as a Delaware court struck down an attempt by the Wayne County Employees' Retirement System to gain a preliminary injunction against the deal. 
Unless something crazy happens, it seems that 
Portfolio has 
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