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Posts with tag growth

Blizzard planning Wrath launch in China "as soon as possible" after US


Mike Morhaime spoke up about World of Warcraft in Activision's earnings conference call last week (strange, since there was almost no sign of Blizzard at the Activision press conference during E3), and he spoke about Blizzard's plan for Wrath of the Lich King's release in China. In the past, there's been a signficant delay between releases in the US and Eastern companies (not that it's hurt the popularity there). And Blizzard says they want to close that delay, but it's up to the government over there to approve the content -- in the past, the government of China has asked for changes to be made to the game, and Blizzard says the release schedule is dependent on their approval.

Morhaime also said that the game continues to grow -- they've seen big growth around marketing campaigns, the holiday season (when people buy the game for others), and the release of new content. And you don't have to be a WoW expert to see that they're going to hit a perfect storm of all three later this year. This could be the biggest winter the World of Warcraft has ever had.

[via WorldofWar.net]

Vivendi makes $1.5 billion in 2007, BC pushes Blizz up 58% from 2006

A few days ago we tried to estimate how much Blizzard was making from those 10 million accounts, but now we know for sure: it's actually around $1.2 billion (which is up 58% from 2006). Now, you can probably see that that's only $500 million short of the estimate that we were trying to prove was wrong, but don't forget that the $1.2 billion isn't just subscription fees-- it includes all those sales of Burning Crusade last year at full release price. What Blizzard earns from subscription fees is just part of that total.

Still, a $1.5 billion year for Vivendi (especially when their other games divisions actually dropped by almost 30%) is good news for them. Of course, the question they (and more specifically, Activision Blizzard) have to be wondering about is if the success can continue. If Blizzard can release a new expansion this year and hold off the coming threats in the MMO industry, they'll be looking at even bigger numbers in 2008. But that's a lot to ask-- there's no question Vivendi (and Activision) will come up with huge amounts of profit this year, but growth of this magnitude will be a tough hill to climb.

Blizzard on WoW's success



Greg over at the Guardian Gamesblog has been chatting with Itzik Ben Bassat, VP of Business Development for Blizzard, about WoW's success in Europe and worldwide. He hints at possible console versions:

Consoles will become increasingly important to the online world and obviously as a leading company in the online world we would like to use the great tools that the 360 and PS3 offer to bring Blizzard quality to console owners. There is nothing confirmed yet though.

Also, more hints on future development:

At the moment we are not announcing anything but we have several projects concerning the three worlds (Starcraft, Diablo and Warcraft) that we will announce when we feel comfortable that they match the quality of our previous games.

Intriguing stuff.

[Fanart by Ralf van der Hoeven of Holland.]


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