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[1. Local]: This week in WoW Insider comments


[1.Local] serves up a smattering of reader comments from the past week, from the sublime to the ridiculous.

We start off this week's look at reader comments with a handful of theories, notions and opinions on a variety of topics: why Warhammer won't rival WoW, what could be behind the upcoming universal spellpower change, and the root of the whole Horde vs. Alliance struggle.

Readers had high praise for the most recent installment of our informative Tank Talk column, before adding their two copper to the last installment of Thrall's story in Know Your Lore. And finally, readers had a lot to say about cross-faction camaraderie among fishers, more kudos for a tote bag that'll leave you in Stitches, and some off-color ideas about the influence of team colors on PvP success.

Be sure to dive into the comments area of each thread (not this one!) and add your own thoughts – unlike your mama, we like us some hot, fresh backtalk.

Continue reading [1. Local]: This week in WoW Insider comments

EA CEO: Warhammer won't rival WoW

There's been quite a bit of buzz around that whole little Warhammer game that's coming out soon, and while we're not a Warhammer blog or anything, we've at least covered the questions that keep arising over how it stack up to WoW. Will Warhammer Online be the game to beat WoW? Is Blizzard stealing Ideas from them?

Electronic Arts CEO John Riccitello put his two cents into the kitty recently at an investor's meeting. Next Generation reports that he said the following:

"Warhammer Online [will be] a strong entry in the MMORPG space," Riccitiello said at the William Blair & Company's investor meeting Tuesday. "No, I don't think it's going to rival WoW, but no one would ever predict that. But it is a strong game that will ... get our returns for us. We're proud of it."

Continue reading EA CEO: Warhammer won't rival WoW

Activision stock reaches a new 52-week high

Steven Mallas over at BloggingStocks notes that Activision's stock (AVTI) capped a new 52-week high yesterday at $36.84. By the end of the day, the final price was slightly lower, but overall it grew nearly 5%. Mallas mentions what's on all of our minds -- Guitar Hero for DS, sure, but Activision is about to pick up a 10-million subscriber powerhouse called Blizzard. That's worth a little something to investors.

So while other, similar companies lost share price yesterday (Electronic Arts and Take Two, for example), our Activision overlords (whom I, for one, welcome with open arms) continues to do well. With Wrath of the Lich King pending around the corner, we can hope for the stock to pick up a few additional pennies. I don't know what effect the whole eSport buzz might have, but it could still be too early to tell.

Is Blizzard stealing ideas from WAR?

Waaagh! is a blog about Warhammer Online (there are a few of them springing up lately, and our sister site Massively is doing a great job of covering news about the upcoming MMO), and Syp, who writes over there, says his blood pressure rose just a little bit when reading the news that achievements might be coming to the World of Warcraft. When news first broke about WAR, which is made by a company called Mythic (the original creators of Dark Age of Camelot, now working with EA), they got a lot of flak for making a game that looked a lot like WoW. But now that details are coming out about Warhammer, including this really interesting achievements-style feature called the Tome of Knowledge (which basically tracks what your character does around the game and gives you rewards for what you do), the allegations of imitation are going the other way. Is Blizzard ripping off Warhammer now?

In point of fact, yes. Blizzard didn't start from scratch with World of Warcraft (in fact, many of their designers were actually players of other games, including Everquest and Dark Age of Camelot) -- instead, they (as they've always done with their games) took a formula and tweaked it close to perfection. And of course, since Warhammer is (if you listen to the hype) supposed to be WoW's biggest competitor going forward, it's not surprising at all that the ideas coming out of WAR are also making waves around the Blizzard offices.

That said, give WAR a chance.

Continue reading Is Blizzard stealing ideas from WAR?

EA buys WoW social networking site Rupture

Social networking around MMOs just hit the big time. Shawn Fanning, creator of Napster way back when, created a site called Rupture a while back that purported to be a social networking site based around World of Warcraft. Since then, the site seemingly hasn't done anything all that interesting -- they've added a few games and a few new features, but they haven't yet made it out of beta, and it wasn't apparent that anyone was real interested in Rupture.

Until now -- EA (yes, that EA) has ponied up a whopping $30 million to buy Rupture and all of its potential up. A move to put some social networking into play on their upcoming Warhammer Online title? Taking competition away from an upcoming official site covering all their games? Whatever EA is planning to do with Rupture, they're paying through the nose for it -- this makes the $1 million Wowhead buyout look like chump change.

Then again, if Rupture turns out to be the "Facebook for gamer"s that they hope to be, $30 million will look like a bargain. Either way, EA just put their money where their mouth is in the social networking MMO game.

Thanks, Brooke!

Analyst: The9 did very well last quarter

Chinese company The9 (which is the licensee for World of Warcraft in China) saw their stock rise after an analyst posted higher-than-expected estimates of their fourth-quarter profits. In short, more people are playing WoW in China than ever before. Which isn't surprising at all, given that right before the fourth quarter started, The9 released Burning Crusade over there. And we all know what kind of effect that had on the game on this side of the world.

However, there may still be dark clouds on the horizon for The9. As you probably know, Blizzard recently merged (along with its parent company, Vivendi) with Activision. And Activision is a competitor with EA... which owns a 15 percent stake in The9. So while The9 currently licenses WoW from Blizzard to sell and service in China, that relationship may be short-lived. And you can bet that will have an effect on the stock, if and when that deal ends.

But for now, The9 is going gangbusters, and Chinese players are enjoying Outland as much as we did last summer.

Mythic founder: WoW "will be in its decline" in a few years

You could probably fill a library with the number of stupid things game developers say about their competitors, but here's one more. In an interview with Shacknews, former Mythic co-founder Matt Firor, charged with putting together a brand-new MMO, says this about World of Warcraft:

... Any MMO starting development today isn't going to have to worry too much about competing with WoW--it'll be in its decline by the time any new game launches.

Think so? From what we've heard from Blizzard, they don't. Even if Blizz only goes two more expansions (and Everquest, the most popular MMO until WoW, went for fourteen), WoW is sticking around for five or six years. And yes, there are those folks who are done now, but Azeroth's population hasn't stopped going up yet-- does Firor really think they won't be a competitor in just a few years?

That doesn't mean Blizzard is unbeatable, but it does mean that they're competition. As Firor's former employer says (EA Mythic is now working on Warhammer Online, which some say is WoW's biggest threat in the MMO market), you have to play a different game.

WoW is The Beatles, who changed music forever. You can't be the Beatles; they already exist. You can't copy them. If you try, you become The Monkees. You've got no chance. We're not The Beatles. We're Led Zeppelin.


Staking your new game on WoW's decline is a bad idea, and predicting that decline to be just a few years off is a worse one. WoW won't last forever, but Blizzard's monster MMO isn't done yet.

[ via WorldofWar ]

EA buys 15% of The9


You may recall some rumors back in April suggesting that EA was planning on buying a piece of The9 -- a company that handles the management of several MMOs, including our own World of Warcraft, on Chinese shores. While the rumors seemed to come from a credible source -- Chinese newspaper Shanghai Securities News -- EA denied that any such deal had taken place, stating only, "There is no signed agreement with The9." Until, of course, this week, when we find out that there is.

Our friends at Joystiq are reporting that EA is purchasing a 15% stake in The9 and making The9 the sole publisher of EA's FIFA Online in China. What exactly does this mean for Blizzard? Perhaps nothing at all. EA doesn't own near a majority share in The9 -- and with World of Warcraft being a significant part of The9's business, it would seem ludicrous for them to make any major move against it in favor of their new friends at EA. But in EA's quest to grab their own share of the Chinese gaming market, EA now owns a piece of the competition.

EA buying 19% of The9? They say no.


Several sources, all citing the Shanghai Securities News, were reporting yesterday that EA was planning on purchasing a 19% share of The9, a Chinese MMO company that operates World of Warcraft, Huxley, Guild Wars, and Hellgate London in mainland China. And on GameDaily BIZ, analyst Michael Pachter speculated that ths may have been the first step towards a complete acquisition of The9. However, EA is denying the deal, stating simply, "There is no signed agreement with The9." Of course, EA's denials don't imply that there might not be a deal in the works -- but we'll have to stay tuned to see if there's some truth to this rumor after all.


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