Here in the US, you can't really arrest someone for selling gold in-game -- it's against Blizzard's Terms of Service, so they can ban you from the game or even file suit against you, but it's not actually illegal. But in China, under communism, things are apparently a little different. Two gold farmers have actually been arrested by the government for "unfair revenue distribution" -- apparently the two had a disagreement about how to distribute the over $200,000 they had made from selling gold in World of Warcraft.

Word is going around that "unfair revenue distribution" is the actual charge in the arrest, but it sounds like they just had a financial disagreement, so we really have no idea what they'd be charged with. Unfortunately, China isn't exactly forthcoming with how its legal system actually works, so who knows what's really happening here.

Their operation also sounds interesting as well -- they had been going for about seven months, and had a crew of 20 PCs and 20 employees. There's little chance that an arrest like this will make much of an actual difference in the game (and there's no way an arrest in China will set a precedent in the US), but it is an interesting case that we'll follow if we can.

[Via WorldofWar.net]

All the World's a Stage isn't just a column for loony and creative geeks, playing with roles every Sunday evening.

The Lunar Festival has been with us for a few days now, and I can tell you as one living in China, the real life version of this holiday, the Chinese Spring Festival, is quite the treat. Everyone seems to walk around charged with a special happiness, traveling all around the country, glad to be reunited with family after spending months away. Shops are closed, streets have more people walking than driving, and nights ring loud with the sound of fireworks bursting from all around you.

The WoW version is a pale imitation, to be honest, but it does manage to capture a portion of the Spring Festival's spirit. While setting off fireworks is not the awesomest eye-candy, it's not that bad; also, traveling all over the world to visit the Elder ghosts scattered all around Azeroth is charming in its own way. The main thing that's missing, however, is a real understanding of what the holiday is all about.

Few Westerners realize that the annual attack of the monster "Nian" (on which the story of WoW's Omen is based) forms the mythological backstory for the Spring Festival -- sort of an equivalent of the Nativity story of Christmas. The Chinese words for "Celebrate the New Year," Guo Nian, could also be literally translated as "The passing of the Beast." If we look at the symbolism behind this Chinese myth, it can give the Lunar Festival new meaning for our characters in Azeroth as well.

Chinese company The9 (which is the licensee for World of Warcraft in China) saw their stock rise after an analyst posted higher-than-expected estimates of their fourth-quarter profits. In short, more people are playing WoW in China than ever before. Which isn't surprising at all, given that right before the fourth quarter started, The9 released Burning Crusade over there. And we all know what kind of effect that had on the game on this side of the world.

However, there may still be dark clouds on the horizon for The9. As you probably know, Blizzard recently merged (along with its parent company, Vivendi) with Activision. And Activision is a competitor with EA... which owns a 15 percent stake in The9. So while The9 currently licenses WoW from Blizzard to sell and service in China, that relationship may be short-lived. And you can bet that will have an effect on the stock, if and when that deal ends.

But for now, The9 is going gangbusters, and Chinese players are enjoying Outland as much as we did last summer.

All the World's a Stage is a weekly column by David Bowers, now published on Sundays, investigating the explorative performance art of roleplaying in the World of Warcraft.

For some, the whole process takes 5 minutes. They log in, click on "create new character," choose a race, a class, painstakingly compare each and every face and hairstyle, type in a name, click "accept," and they're done. Some take their time by paying a visit to the forums of each class, or asking their friends about which race is best -- but who sits down and makes up a story idea, a personality, and actual characteristics for characters these days?

Roleplayers do, of course. But how? What if you'd like to try out roleplaying but you just don't know where to begin creating an actual character, rather than just an avatar for yourself in the game? Each roleplayer tends to have his or her own way, but there are are a number of things they have in common. One of the first things to remember about designing your character concept, is to make your character essentially human, relatable, based on real experiences that you know about.

Mine your life. Think of what kinds of experiences you are familiar with, and which of them could be used as the foundation for another person's life, a new character with a story to tell, and a personality to engage other people's interest. Today, I'll give you a couple examples of how I tried to do this, and explain some of the pitfalls people often fall into when trying to make up an interesting character.

An electronics company in Beijing has sued Blizzard, claiming that they allegedly used five copyrighted fonts in World of Warcraft. Founder Electronics wants 100 million yuan for the alleged infringement, which is apparently the largest amount ever asked for by a Chinese company in a copyright case (Founder claims the loss cost them 1 billion yuan). The case is sitting in front of the Beijing High People's Court, and the9, which is the Chinese company that runs WoW there, is considering their options.

I'm assuming that means the9's Chinese version of WoW, which would mean the fonts themselves are for Chinese characters, so there's probably no fonts that English-speaking users would recognize ingame. However, Founder is apparently known for creating some of the most popular fonts in China, so the odds that someone at the9 used one of them (or at the very least one that looked like one of them) are probably pretty good (the picture on this post is from a Founder event, not a Blizzard event, so the obvious use of the Founder font there doesn't count). Of course it's up to the High Court to decide whether the infringement actually took place or not-- no word on how long the judgment will take.

Can you imagine if every time someone talked about healing, they called it "adding blood" instead? In China, the word people use for "health" is "xue," which means "blood" (and is pronounced a bit like "shweh"). Traditionally in Chinese role-playing games, the health bar (or "blood bar") is red, instead of green.

Now when you think about it, having a "blood bar" does make a certain sort of sense. After all, when you get hit by monsters, you lose blood, and any healing you take from others would have to somehow restore your blood to your body as well as sealing up all the holes in your flesh. Of course without healing, all those holes in the flesh would also prevent a warrior from swinging his sword around so freely, or at least make him limp a bit. But realism isn't really the issue here -- the idea of "blood" or "health" as a measurable quantity is just something we need as a symbol to represent the video game mechanics in an emotionally meaningful way.

A game like WoW can't possibly be as complicated as real life; it would hardly be as fun as it is if it were. Instead, it needs to use real life metaphors as an access point to get you involved in the game, while in the end it's still all about numbers. Stripped of metaphorical words like "health" (or "blood"), playing World of Warcraft might look a bit like this:

Player 4837 says, "I'll reduce your unit's primary points with my unit's special 'large-scale point reduction ability!' Pwned you!! haha!" only to be countered with Player 7490's response: "Oho! but my unit can use my secondary points to exchange for primary points, and make up for this loss! Noob!"

Talk about boring! But underneath all the "fireballs" and "greater heals," this shifting of numbers around is exactly what we're doing when we play, no matter where we are or what language we speak.

In China, of course, the points and numbers are exactly the same, but it makes sense that the underlying metaphor would be somewhat different. For them, "adding blood" to a wounded teammate feels just as natural as when we say we are "healing" them -- but when you translate their "blood" metaphor into our language, it gets pretty weird!

There's a story on Gamasutra today about using games, specifically WoW, as a way of exposing Asian youth to English. As an author of English-language textbooks for students in Japan and Taiwan, this particularly caught my attention. I'll let you go read the article to understand what's been done, but I'd like to share some thoughts here on the subject.

First and foremost, I think that using a game like WoW to teach casual, conversational English is a fantastic idea. With in-game chat, as well as Teamspeak/Ventrilo, you can really expose non-native speakers to the language in all its forms. Granted, you're not going to learn high-level business English, but you are going to be able to come away with a grasp of the language and some of its conversational nuances.

I also firmly believe that language is not as severe a barrier in WoW as it may be in other games. I know that many of us have come across a member of the opposite faction, and have been able to communicate through emotes or movements, or even through how we interact with the mobs in the situation. With less of a barrier to communication from the get-go, there's less of an intimidation factor involved for someone who wants to get something across.

However, through my experience, I've definitely seen some roadblocks to using WoW as an educational tool. I think it may be less prevalent on the European servers (please let me know if this is so, or I have a misperception), but on the North American servers I've played on, there seems to be a solid amount of intolerance for people who can't perfectly communicate in English.

A lot of this may stem from gold farmers who don't speak the language, but there are also French and Spanish speaking players on these realms who may have had to endure a certain amount of ridicule before finding acceptance in a given guild.

My question to the WoW Insider community is this - if you were aware that your server was being used for cross-cultural and cross-lingual training, would you accept this and would you put forth the time and energy to help non-English speakers be a part of your guild or your party and learn the language?

If not, why not?

Well here we go again. Reuters is reporting that a Chinese gamer has died after a "marathon," weeklong gaming session. The 26-year-old apparently collapsed on Saturday after he spent the entire week before (he'd been on break because of the Lunar New Year's celebration) playing an unidentified online game. A local teacher says the reason he played games for a full week was that because of the holiday, "there are only two options. TV or computer. What else can I do in the holiday as all markets, KTV and cafeterias are shut down?"

Be prepared, I guess, to hear about this in all future media examinations of whether or not WoW is addictive. I won't argue that this isn't a sad thing to hear-- no matter what the real cause of this poor guy's death, there were serious problems there that should have been fixed a long time ago.

But I will note that the article mentions the 26-year-old weighed 330 lbs. Why doesn't the headline say "Food addict dies"? Also of note, the last line of the article says that China considers 13% of its Internet users under 18 addicted. WoW, according to "experts," is supposed to be 40% addicts, but neither figure, as far as I can see, actually says what they define as "addicts"-- are they setting the bar for "addiction" low or high?

You might remember the Chinese Coke ad that featured the band S.H.E. as World of Warcraft characters-- it showed up here on the site a while back. Apparently that ad campaign was so successful, they're doing it again, and this time the Orc that attacked in the first ad returns with friends-- a Troll and a pretty well-done Tauren. Get it? "Well-done Tauren"?

While this video isn't new, I just ran across it today.  It's a Chinese advertisement for World of Warcraft and Coke.  And I think I'll leave the conclusions to you...

There are some odd and interesting patch notes floating around recently, initially showing up on a Chinese fan site.  With the quality of the English translation, it's difficult to understand what some of the items in the notes are trying to say, and thus difficult to come to a solid conclusion as to their validity.  However, you can look over a translation here and come to your own conclusions.  Personally, I lean towards them being myth - CM Tyren has already coming out claiming as much, and with real leaks, threads on the topic tend to mysteriously disappear.