With all the recent news stories about WoW ruining lives, destroying children, supporting terrorism, etc., it's nice to see the media reporting on the positive aspects of the game. But this WoW-positive article has a surprising source -- the prestigious Lancet medical journal.

As reported by the BBC, Nina Fefferman and Eric Lofgren, both from the Tufts University Inititiative for the Forecasting and Modeling of Infectious Disease, have published an article in the Lancet about how virtual worlds can provide models for human behavior in real-world epidemics. The duo specifically focused on the "Corrupted Blood" epidemic of fall 2005, which virtually wiped out Orgrimmar and Ironforge on many servers.

The BBC article states, "Some acted selflessly, rushing to the aid of other characters even though that meant they risked infection themselves. Others fled infected cities in an attempt to save themselves. And some who were sick made it their mission to deliberately infect others." Fefferman added that since it's impossible/unethical to "cause" an epidemic in real life and see how human behavior influences its spread, virtual worlds may be the best model for this type of research.

However, she admitted that people are likely to take more risks with disease in-game than in real life, which sounds about right. Dying to tuberculosis is unlikely to cost you a mere five-minute corpse run, and I don't tend to see many people hiding incredibly infectious animals in bags and then pulling them out in the middle of a crowded shopping center, which is pretty much what happened with Corrupted Blood.

What do you think about this study? And, taking a broader view, does people's behavior in WoW accurately reflect their behavior in real life?

Slashdot is linking this morning to an article that BBC has posted today which gathers views from several game developers as they talk about what comes next when you have a behemoth such as the World of Warcraft dominating the MMO-verse. While somewhat light on new perspectives, it's just further showing that developers really do have to account for WoW when considering their existing and future software offerings.

Though the article talks with people behind Star Wars Galaxies, Lord of the Rings Online, and the upcoming Age of Conan, I find that Slashdot commenter JanusFury sums it up best with, "Instead of complaining about the lack of a strong competitor to WoW, how about making one?"

What's on your MMO horizon as a WoW-killer? Does anything coming up, or existing on the market now, have a powerful enough hook to pull you away from the World of Warcraft? Obviously, if you look at the included image, you know what I'm waiting for.

[via Slashdot]