Technically, account sharing is a bannable offense, no ifs, ands, or buts. If your brother, best friend, coworker, or Fred from the soccer league who sometimes drops by your house after practice for a couple cold ones want to play some WoW, they have to get their own account. If they play on your account, and Blizzard finds out, they can shut you down for it.

It looks like Blizzard is busting out the ban hammer in full force. Last week is was on point sellers (and buyers) in the arena this week they're bashing down Glider users. There was a lot of noise on the forums last week from folks that felt they were unjustly punished. I'm sure we'll hear similar stories as a fallout from the glider events.

It makes me feel all warm and fuzzy all over when cheaters get their due. But it also makes me worry that the witch hunt might go too far. Here at WoW Insider we make it a point to be kind of hush hush about exploits, since we have no desire to lead anyone astray. (This is why we said very little about things like the Fire Nova Totem or Snake Trap exploits). The way I see it is if you don't do anything wrong, you don't have anything to worry about. We've all repeatedly agreed to the terms of use.

We've gotten more tips on this than any other topic in recent memory: apparently many users of the popular WoW botting program Glider have been hit with the ban hammer, including some of our very own readers. You may recall Glider as the company with whom Blizzard is currently embroiled in a lawsuit (does the word "embroil" have any use other than lawsuits?). The Glider forums are abuzz with comments and complaints, to which I can only reply "QQ." Botting is clearly against the EULA, the spirit of the game, and the best interests of the other players. Yes, I would be sad if I got banned, but honestly, anyone who was botting had it coming.

There are various objections to be made to this stance. Most of the people who wrote in claim to have been botting in order to bypass the tedious leveling process. I agree that it can be boring to level 1–70 multiple times, even with the new, faster 20–60 process. However, that doesn't make it OK to cheat. Others claim that with fewer bots in the system, the supply of primals will be reduced and therefore the price will go up; I'm not much of a WoW economist, so I'll leave that to others. But to this blogger, banning botters can only be interpreted as a good thing: some cheaters got what they deserved. Whether you agree or disagree, please feel free to sound off in the comments. And if you are a botter yourself, and haven't gotten banned yet, I'd advise you to stop -- they're clearly getting serious about this.

We already know that Blizzard is tweaking arena rules to make it much tougher to artificially inflate your rating by win trading or buying high ranked teams in Season 4, but it looks like they're starting to take it one step further, by cracking down on people who indulge in it.

Reports are coming in from the official forums and from other spots around the web of people getting bans or suspensions (generally 72 hours in length) and having their Season 3 arena gear stripped. The bans are even permanent in some cases, such as that of Sinther of Stormscale, whose account was permanently banned when his friend used it to do some win-trading, with the win trading given as the specific reason for his banning. You can read many of these stories and reports in this forum thread.

It hasn't been long since Blizzard announced they were implementing harsher policies on Alterac Valley AFKers, but being as it's the weekend and, I imagine, many people are using their off hours to get in some honor-grinding time, today we're asking whether you think it's helping. The change is already getting mixed reviews on the forums with responses ranging from "I won't play AV anymore for fear of getting banned" to "Thank you, Blizzard! This is everything we wanted!" So what's your opinion -- is this change going to solve the problem of AFKers in AV or just cause new problems? Jump into AV for a while and tell us what you think!

Every Monday Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership.

Barrens chat. Someday, if WoW becomes popular enough, that phrase could become immortalized in the English language as a synonym for childish, pointless, and offensive blather. Whether it's public offers to cyber or waxing poetic about Chuck Norris' roundhouse kick velocity, if you've ever leveled a Horde toon in the Barrens, you've heard it all. It's one thing to put up with such nonsense for 10 levels. It's quite another to endure it day after day from members of your own guild. What if your guild chat was little better than Barrens chat? Today's letter is from an officer facing this grim situation.

Hi Scott,

Thanks for all the great articles at WoW Insider. You do a fantastic job!

I have a question for you that hopefully you have some insight on [. . .] I'm a member of a successful guild whose core members know each other in real life and have gamed as a group since before WoW. I've been with them since late 2004, and while we've had our ups and down as a guild, having a core like this has kept us alive through it all. I'm now an officer and a raid leader, so I have quite a bit of leverage in the guild.

We have never had any written-down rules about how you should play your character or act while in guild. We stress the basics that any guild should abide by [. . .] We're on a pvp server, and many of the members come into the game to unwind from their daily stress. As such, guild chat can be extremely vulgar. There was one instance a long, long time ago where a black member of the guild gquit because of a few guys BS'ing on gchat and using the 'N' word. I think that day has been forgotten. Gchat has been rife with some pretty controversial word use lately, and I've just been approached by one or two concerned guildies.

On Monday, Blizzard banned several thousand accounts found using third party programs to fully automate killing and looting, aka botting. These programs are largely used by gold selling companies employing farmers to speed up the rate at which they can supply gold to the many buyers out there. But a columnist at the Lightspeed Ventures site has a different take: he proposes that gold sellers are actually the independent application developers that are integral to the success of any online venture.

No matter where you fall on the gold farmer debate ("they ruin the game" vs "they fill a need the developers refuse to acknowledge"), you have to stop and think about this particular premise. Lightspeed, a venture capital company that funds technology companies, asserts that any platform needs three critical elements to succeed.

We're all taught from an early age that it's nice to share. But not when it comes to your WoW account info. And I don't just mean e-mail scammers posing as Blizzard employees asking for your password. What I'm referring to is something that is something much more rampant and just as damaging to your WoW account's continued existence: willingly sharing your account information with a brother/roommate/guild mate/girlfriend, etc.

For those of you who don't know what I'm talking about, allow me to spell it out:

If you're caught sharing your account, Blizzard will ban that account.

You'd think this fact of WoW life would be well known, and I believe it is, but many players are choosing to ignore this rule at their own peril. Why? A few rationalizations seem to be popping up over and over.

I'm not sure whether we should file this under "I'm glad Blizzard doesn't do this" or "I wish Blizzard would do this!" but Chinese gaming company Moliyo (who run the MMO Cabal Online) is offering banned players an interesting method by which to reactivate their accounts. What do you have to do? Simple! Donate blood, and they'll unlock your banned account within three days. And if you're an active player, you can receive a special game account for participating.

This is, to my knowledge, a completely unique way of going about reinstating banned players -- while supporting a good cause. And asking players to donate blood is no more time-consuming than Blizzard's usual procedure for restoring stolen accounts, which requires notarized documentation proving your identity. (And will still likely take several weeks for Blizzard to investigate and restore any missing property, which doesn't always happen.) Perhaps Moliyo's way is easier in the long run -- though, being a needle-phobic, I'll stick to the usual customer service queues.

Cedega is a handy piece of software that many use to run World of Warcraft on their Linux machines. And it's apparently been working well for everyone -- until yesterday, when numerous Cedega users began to report being banned from World of Warcraft with the following generic message in their mailbox:

This account has been found to have employed third party software designed to automate many aspects of the World of Warcraft game play experience. Such software runs contrary to the essence of World of Warcraft and provides an advantage over other players. In addition, use of this software can lead to exploitation and destabilization of the World of Warcraft server economy. As such, this account has been closed and will not be reopened under any circumstances.

While ominous, it sounds to be a case of a problem with Blizzard's automated anti-hacking scans. TransGaming (makers of Cedega) is currently working with Blizzard's engineering team to resolve the issue -- and has been told that it wasn't Blizzard's intention to ban Cedega players. If you're a Cedega player who has suddenly been banned, Transgaming is offering to help reinstate your account -- let them know you've been banned and give them your account name, either via this support thread or e-mail to their support team.

[Thanks to Pat and Druid dude. Cedega links via Slashdot.]