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Posts with tag advertising

Four Wheels of Fury wins a Webby

Posted May 8th 2008 4:00PM by Mike Schramm
Filed under: Machinima, Odds and ends, Blizzard, Humor


Blizzard has posted that the commercial for the Toyota truck that used WoW as a setting has won a People's Choice Webby award for online commercial. It was beaten out for the actual award by those Mac vs. PC online ads that spanned across some of the most popular websites online, but in the voting, the people decided that "I am the lawgivaaa!" was a little more exciting and creative. And as big a fan as I am of John Hodgman (and I am a big fan), I have to agree.

So rack up another award for using Blizzard's game in television media. Personally, I'm waiting until the networks figure out that they need to set a sitcom in Azeroth -- can't wait to see "The Thunderhorns," coming to NBC this fall.
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Wowhead and Thottbot on ad strike

Posted May 6th 2008 3:00PM by Eliah Hecht
Filed under: News items, Making money

Thottbot and Wowhead, two of the most popular WoW database sites, have been having a few problems with ads lately. There was that brief issue with the trojan in a banner last month, and also apparently some rather irritating ads with flashing and sound have been showing up lately (and I think we can all agree that ads with sound are evil). But, like much of the Internet, these sites are kept free for us because they are ad-supported, so what can they do? Well, they've gone on advertising strike.

Continue reading Wowhead and Thottbot on ad strike

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Jean Claude van Damme to star in "What's your game" ad

Posted Dec 5th 2007 2:30PM by Mike Schramm
Filed under: Analysis / Opinion, Odds and ends, Blizzard, Humor

According to the European website, the next celebrity to get the "What's your game?" ad treatment will be none other than Timecop himself, Jean Claude Van Damme. The kickboxer-turned-B-movie-superstar (yes, superstar-- what else do you call Guile himself?!?) will appear in the next round of television ads for World of Warcraft. I can't wait to see it.

The line for speculating about what character he'll be starts right here. My gut is telling me a troll of some kind, but it would be so much funnier if they went with, say, a female Human priest. Why would Van Damme do something that wacky? The same reason he does everything: "To honor you, shidoshi."

[Via incgamers]
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Access Hollywood behind the scenes of the new ads

Posted Nov 30th 2007 1:30PM by Mike Schramm
Filed under: Analysis / Opinion, Odds and ends, Blizzard, Humor, NPCs


Never thought we'd ever see WoW on Access Hollywood, but sure enough, Blizzard's Neal Hubbard, VP of Global Marketing, spoke with them about the new ads, and all the Warcraft references we've been tracking in the media.

Hubbard says lots of players have been asking for a "Mohawk" class (the one that Mr. T hacked into the game, of course), and that when they got on set, the realized that instead of Mr. T just talking the whole time, it would be more fun to have shorter, catchphrase lines-- the "shut up, fool" line apparently came from a keychain that spouted Mr. T sayings.

The rest of the article just wraps up all the references we've seen so far, but it's cool to have a little peek at the making of these things. Blizzard, take note-- now's the time to start putting together features for the Wrath of the Lich King Collector's Edition DVD.

[Via incgamers]
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