When you decide to roleplay, a whole new world of imagination opens up to you -- soon you realize that all the World of Warcraft is a stage, and all the orcs and humans merely players.

Blizzard definitely cares about roleplayers. They listen to us and there's a special place for us in their hearts -- which is natural, because in many ways, their whole world has its own story and background which means a lot to them, and while all players get to see that story unfolding through their activities in the game, roleplayers are the ones who participate in that story by making their own stories within it.

The problem is that Blizzard and its roleplayers are on pretty different wavelengths when it comes to what roleplayers want to receive and what Blizzard wants to provide. Blizzard wants to give us more neat toys and perfect places to enjoy, with lots of lore and story behind them -- and while this is all very interesting and everyone enjoys it, most roleplayers are wishing they had more sandbox-like tools, spaces and items they can easily bend or shape in their own ways, to use for their own purposes.

Blizzard may care, but do they really understand? Read on for insights Blizzard may be missing.