Calling the World of Warcraft an international phenomenon is probably not too much of an understatement. It's showing up in pop culture more and more, and its active subscriptions blow away the competition. Of course, there's always people who insist that the WoW craze will pass, that there's a WoW killer game just around the corner, and all that.
While this may happen some day, it doesn't look like that day is going to be coming any time soon. For example, the latest numbers on PC Game sales in the UK show World of Warcraft: Battle Chest reaching the top of the sales heap for the week, jumping up from the fourth position last week ahead of titles like Mass Effect and Age of Conan.
The surge in popularity might be attributable in part to the Worldwide Invitational. The hype was pretty hot and heavy both here and around the web, and I'm sure more than a few people might have hopped off the fence and decided to see what the fuss was about. Regardless, it's certainly good to see that WoW is not giving up its crown any time soon.
Arena 
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