Some of the best rewards in WoW can only be achieved if you have the appropriate level of reputation with a specific faction. Whether you're a brand new WoW player or a freshly-minted level 70 dipping your first toe into the endgame, you need to educate yourself about reputation (or "rep" as it's usually called). Fortunately, here at WoW Insider, we have a lot of tools that can help you find your way through the rep maze to the piece of loot you desire.

For new players

WoW Rookie: Introduction to Reputation
New players should start with this article to learn what all the terminology means and how rep affects your gameplay.

WoW Rookie: Azeroth Reputations
This article is the next step in understanding rep and how it works for the world of Azeroth. Since you should start worrying about rep long before you hit level 40, this article shows you how to start preparing for getting your first mount -- especially if the one you hunger for is not your toon's racial mount.

Breakfast Topic: Reputation grinding
Here you can see what your fellow players have to say about what it's like to grind rep after level 60.

For new level 70s

Ask WoW Insider: Do you optimize your rep grinds?
Advice from us and other readers on how to streamline your rep grinds in Outland.

Faction frustrations eased in Wrath
A preview of how rep may change in the Wrath of the Lich King expansion.

Rep calculators

Here are a couple of rep calculators we've reviewed.

• Liquidor's rep calculator
• WoW Reputation Calculator

For extra credit

WoW Rookie: Pre-Burning Crusade engame reputations
This is a good primer on how rep worked prior to the release of The Burning Crusade expansion. Rep grinding in Azeroth after level 60 is not overly relevant now, but you may still be curious as to how it worked.

If you've played a Feral Druid to 70, especially in the early days of The Burning Crusade, you probably remember grinding out Exalted with the Cenarion Expedition for your Earthwarden. Personally, my pet faction was Lower City. As a Shadow Priest, I drooled heavily all over the Gavel of Unearthed Secrets. I had hit level 70 before Karazhan raids were commonplace on my server, so I found myself in Shadow Labyrinth at every opportunity. Say what you will about the irritation of running Steamvault constantly, I think Shadow Labyrinth is just a little more frustrating. Admittedly, if I had waited a few weeks, I probably could've gotten a Nathrezim Mindblade pretty easily when Karazhan runs picked up, but what can you do?

To help avoid this irritation, Wrath of the Lich King will be introducing something currently called 'championing.'

[1.Local] serves up a smattering of reader comments from the past week, from the sublime to the ridiculous.

We start off this week's look at reader comments with a handful of theories, notions and opinions on a variety of topics: why Warhammer won't rival WoW, what could be behind the upcoming universal spellpower change, and the root of the whole Horde vs. Alliance struggle.

Readers had high praise for the most recent installment of our informative Tank Talk column, before adding their two copper to the last installment of Thrall's story in Know Your Lore. And finally, readers had a lot to say about cross-faction camaraderie among fishers, more kudos for a tote bag that'll leave you in Stitches, and some off-color ideas about the influence of team colors on PvP success.

Be sure to dive into the comments area of each thread (not this one!) and add your own thoughts – unlike your mama, we like us some hot, fresh backtalk.

All the red tabards on the Horde side really annoy me. How come everyone picks a red tabard? Isn't it enough that the Horde flag is red? Can't we have as much variation in our color schemes as we do in our tusk/horn/pigtail configurations? Red is so 2007.

Or maybe it's not. A study published in the Cyberpsychology & Behavior journal determined that teams who wore red while playing Unreal Tournament 2004 won 55% of the time over teams that wore blue. Another study from 2005 showed that wearing red gave an advantage to athletes in the 2004 Olympics, too. However, I'm not sure I buy the reasons given for this advantage, though. The neuroscientist who studied the Unreal Tournament matches thinks that because men turn red when they're angry this color acts as a psychological distractor. Sounds like some reaching, if you ask me.

Now, of course, in WoW we don't always wear the colors of our faction, but the predominance of red tabards on the Horde side and blue ones on the Alliance side may just put a Brutal Gladiator's Painsaw in the hands of those who claim the Horde has an advantage in the battlegrounds. But only if everyone wears red or blue. Hm. I wonder if I can change my guild's tabard color from green to red...

[Thanks, Avadann Kedeth.]

Just in case you missed it the other week, my absolute favorite part of all the new expansion news was that we will, for the first time ever, be doing something with Murlocs besides killing them. In the Borean Tundra, there will apparently be two Aldor- and Scryer-like factions, with one being called "Wolvar" and consisting of "wolverine people" of some kind (probably not the same as Worgen), and the other being our favorite gurgling landfish.

Which is not only awesome because, man, we sure missed Murlocs in Outland, and also because apparently the Oracles (that's what the faction will be called) will be a reputation faction, so we'll actually get to earn reputation with Murlocs. We have no idea how we'll possibly communicate with them, though -- rumor is that they're "more evolved" than the murlocs we've been fighting so far, but it would be super out-of-place to see a Murloc saying anything other than "Murrrglgglrrlgglll!!"

Then again, we already know it's possible (at least unofficially) to capture a live Murloc and develop a translator. Never underestimate the power of goblin ingenuity, I guess.

The Australian branch of CNET (CNET, by the way, just sold to CBS for $1.8 billion) is little late to release their notes from the Wrath of the Lich King preview party, but I forgive them, because they contain a few new nuggets of information that I don't remember seeing elsewhere.

• As I speculated last time, it seems a Death Knight will have to "go to a specific locale" in order to pick a new configuration of their six runes. I would still guess that it would be an inn, or stable master, or some other building/NPC found in every town.
• They saw an escort quest wherein the escorted NPC mounts the same horse as the player; the player was then able to use some attacks on enemies. Sounds like a sort of ground-based bombing run -- not quite mounted combat, but a step in that direction, anyway.
  
• The Oracle/Wolvar faction choice is meant to be less permanent than the current Aldor/Scryer divide; CNET reports "it appears that you'll be able to juggle favour between the two groups." This sounds good to me, since I'm currently regretting my choice on one of my characters (missing access to some recipes). On the other hand, it will contribute to further homogenization, and what's the point of splitting faction allegiance if it's easy enough to go back?

"Second half of 2008" could theoretically mean July, right? Yeah, who am I kidding -- it'll probably be November or December.

[via Blizzplanet]

After publishing a recent Breakfast Topic on whether there should be a sense of personal honor in PvP, I wasn't really all that surprised to see a few comments echoing the sentiments of "If it's red, it's dead" and "Don't roll on a PvP server if you don't want to get ganked." These crop up in any discussion about PvP, and while there's an undeniable sense to them -- why would you roll on a PvP realm unless you wanted to, I dunno, PvP? -- I've always felt that they did actual PvP a disservice. You can't frame ganking as true PvP. There's no such thing as strategy, skill, or even combat when a player one-shots another, so I've never considered ganking to be defensible along the same lines that actual PvP is.

I've been leveling a few Draenei alts off and on and finally figured out just why it is that I keep rolling the damn things in addition to my beloved Tauren; their starting quests rock. You wake from stasis, meet the locals, save a princess, make early ties to the Alliance and find out why there's a good reason the some of 'em won't trust you right off the bat, discover nefarious deeds afoot, fight a dragon, and then save your people and get a cool tabard. "Find your way back to the Outland, Hero of Argus," Exarch Admetius tells you, in a nice preview of things to come, and Velen has a good lore moment with you shortly afterwards.

Having leveled a toon out of every starting area to at least 20, it's hard not to notice that some areas make it a lot easier than others. I don't mean the general ease of leveling per se, but just how fast the time seems to fly by. For all that a certain percentage of the playerbase frowns on RP on non-RP servers, most peoples' favorite quests do have an element of RP to them, or at least the RP sense of being fully engaged with the world. And in that respect the Draenei starting zones are, in my opinion, unparalleled. If I had to rank them --

I play Horde. I've been known to wear a t-shirt that says "Real Women Roll Horde." I've tried playing Alliance characters, and it just doesn't work for me. My real-world friends who play WoW also play on Horde side. I gravitate toward fellow followers of Thrall. Recently I've started a new job where a number of people play the game. Much to my surprise, I've found some Ally players that I actually like.

Here in the States it's election season. Newspapers and websites are plastered with campaign information. Preliminary polling for both factions will close on March 20, 2008. Then the leaders will go head to head, vying for the leader of the World... of Warcraft. Feel free to campaign in the comments for your candidate of choice.

Who should serve as the leader of the Alliance?

Although it only went live a few days ago, Blizzard's Tuskarr page on their Wrath of the Lich King site has already been subtly updated. I don't have a copy of the old page, but it used to say something about being beset by Taunka and Murlocs. Here's what it says now:

...they are constantly beset by the Kvaldir and an arctic race of murloc-like creatures known as the Gorloc.

As Blizzplanet speculates, it's possible that the Kvaldir are just a specific faction of Taunka, but their name looks more Vrykul-ish, and in fact seems to be derived from an Icelandic word meaning "to afflict torment" (credit for this theory goes to Drakhzor, of Deathwing-EU). It's also interesting that the Gorloc are listed as "murloc-like;" hopefully this means they won't be quite so annoying. Do they say "mrgllrgll" in a Northern accent?

Of all the things I fail at in WoW, one of my most epic failures is my reputations. Something about facing the long grind to exalted kills a part of me. Looking at my Armory, I'm exalted with exactly three factions: Sporeggar (because I wanted to be the only alchemist with Shrouding Potion), Frostwolf Clan (for the ram), and Scryers (for the offhand dagger that I replaced, like, FIVE DAYS after getting the rep to buy it.)

I blame my dislike for rep grinds squarely on the Cenarion Circle. Endless hours in the desert of Silithus for a mediocre cloak made me lazy. But there are lots of decent reputation rewards available out there, mostly for newly 70 rogues. So what are the best factions for rogues to grind?

Cenarion Expedition

This reputation is worth it to drive to revered, if only for the Glyph of Ferocity, which is the best rogue head enchant in the game. Otherwise, it's all profession stuff and druid/hunter gear -- with one exception. The CE is a necessary stop if you're planning on getting the Opportunist's Battlegear, the new, rep-based version of the old PVP GM/HW gear. This set is meant as a starter for arena newbies, or PvErs looking to try out some PvP. You need to be revered with CE to pick up the headpiece. Watch out, though -- it's going to be a long haul to get all five pieces.

Honor Hold/Thrallmar

This isn't one of the best rep grinds for rogues, although you'll need to get to honored if you want to grab the Opportunist's Leather Gloves. And considering that the gloves make your Deadly Throw silence enemies, you'll definitely want them. Other than that, Alliance can pick up the Footman's Longsword at honored, which is okay for early Outland leveling, and exalted brings both sides an excellent bow or gun.

Tenehuini over on the EU forums has an excellent point: currently, higher level characters have no way at all of seeing which NPCs, at a glance, have lower-level quests for them. What we need is another set of exclamation points, a toggled way of showing which NPCs have quests for us, even if they're below our current level.

Aeus says it's a good idea that just hasn't been acted on yet, but I'll add my voice to the crowd asking for action. Before, when lower level quests didn't grant XP or rep, this wasn't that big a deal-- if you were going back to do a certain low level quest (for lore or completion purposes), you probably knew where it was anyway. But since reputation has been buffed on lowbie quests, there's value in knowing where quests are. And there's really no reason for Blizzard to hide that info, anyway-- the quests are viewable right after you talk to the questgiver, so why not throw a exclamation point up there?

The only question, then, is what color. Later in the thread, Readbeard comes up with a whole list of exclamation point colors-- green, yellow, orange and red for quest difficulty, and black and gray for pre- or post-level status. As good an idea as that sounds to us WoW veterans, my guess is that Blizzard won't vibe with it-- explaining all the different colored exclamation points to a new player might be a little tough. But still, a toggle-able lowbie quest exclamation should be easy to implement, and would help those folks headed back to the starter areas to pick up experience, rep, or whatever else they want.

Jikiyami from Kul'tiras dropped a tip asking us about all the different factions that might be in the Wrath of the Lich King expansion when it comes out. Unfortunately, Blizzard hasn't completed design on most of Northrend, so I'd bet that the actual list of factions isn't really determined yet. But that won't stop us from speculating who you might be working for from level 70-80.

• There will most likely be Horde and Alliance starting factions, just like Honor Hold and Thrallmar. For Horde, Forsaken seem to be taking the spotlight (according to what we saw in the playthrough), so an "Apothecaries' Guild" faction might be up there. For Alliance, I'm betting the Dwarves will lead, so an "Explorer's League" type of group might be a good guess.
• Dalaran will be up there, of course, so we'll either see the Violet Citadel make a return, or another Mage-based faction.
• The Tuskarr, a new race, are supposedly fighting against Naga trying to melt their grounds, so I bet we'll see a faction for them.
• Lake Wintergrasp is a World PvP zone, so expect a Horde and Alliance faction for each side.
• We know Gnomish flying machines will be available in the expansion, so I'd guess there's a Gnomish faction to rep up for in order to gain access to those.
• In Dragonblight, the rumor is that Deathwing is setting up shop, so there may be a new faction fighting against him.
• And that same faction may be situated around the Nexus, an instance hub in which Malygos is running things. Then again, we've heard that Dalaran is fighting Malygos' campaign against magic, so this may overlap with the Mages there.
• Jikiyami points out, rightfully, that supposedly some Nerubians are fighting against Arthas, so outside Azjol-Nerub we may find a faction ready to give us rep for fighting in there.
• And finally, someone's got to lead the battle against Arthas and his Scourge, right? Blizzard seemed kind of opposed to this at BlizzCon, but I would be very, very disappointed if the Argent Dawn didn't have some role to play near Icecrown Citadel or the new Naxx.
• Or maybe Arthas will have his own rep to grind-- how else would we get access to a Death Knight?

So there's about ten guesses at different factions right there. And who knows if older factions might show up-- since so many players are now allied with the Scryer or the Aldor, will they come back through the Portal and have a place in Northrend? Either way, there'll be no shortage of rep to grind in the cold north.

Reputation grinding is something of a mixed bag in the World of Warcraft-- some factions have many options for the player who wants to gain rep. Most of the new factions in Burning Crusade have quests, turn-ins, and various instances that all award rep. Others (especially those that existed pre-BC) are more difficult, requiring hours upon hours of grinding away on specific mobs that provide little return, as anyone who's ever gotten exalted with the Wintersaber Trainers will tell you.

Not all factions provide rewards that everyone will need-- if you're anything like me (and, I think, most players), you'll pick and choose which factions you want to grind. For at least one person, however, the goal was to hit Exalted with all available factions.

Tombom, from Cho'gall, is exalted with 36 different factions (37 if you count switching from Scryer to Aldor), including Darkmoon Faire. I'd be lying if I said that this didn't make me feel bad about neglecting some of my own reputation goals, but it does inspire me - if a Disc / Holy priest can do it, why not me?

Congratulations, Tombom!

Thanks, Centipede!