Calling the World of Warcraft an international phenomena is probably not too much of an understatement. It's showing up in pop culture more and more, and its active subscriptions blow away the competition. Of course, there's always people who insist that the WoW craze will pass, that there's a WoW killer game just around the corner, and all that.

While this may happen some day, right now it doesn't look that's going to be happening any time soon. For example, the latest numbers on PC Game sales in the UK show World of Warcraft: Battle Chest reaching the top of the sales heap for the week, jumping up from the fourth position last week ahead of titles like Mass Effect and Age of Conan.

The surge in popularity might be attributable in part to the Worldwide Invitational. The hype was pretty hot and heavy both here and around the web, and I'm sure more than a few people might have hopped off the fence and decided to see what the fuss was about. Regardless, it's certainly good to see that WoW is not giving up its crown any time soon.

The Falcon controller just looks silly, doesn't it? Everything we've heard about it so far says it's pretty underwhelming -- the feedback doesn't work quite right, the controls seem a little less intuitive than a keyboard and mouse, and in general, it just looks strange. Fortunately, I'll be able to know for myself next week -- I've already got an appointment to check out the controller (and how it plays WoW) at E3 next week.

But in the meantime, until I can get my firsthand impressions of the Falcon up here, what are some other strange controllers that actually do work with WoW? We've heard a lot about the Zboard, which seems like a pretty good combination of a keyboard and a custom controller for Blizzard's MMO -- anyone used it? A lot of people have posted before that they use the Logitech G15, and that's really just a keyboard, except for the extra display and macros. I've used Switchblade to play with an Xbox 360 controller (and found it not nearly as easy as playing with a mouse and keyboard). And I know some players, multiboxers usually, will even use foot pedals to supplement keyboard and certain macros.

Ever played WoW with a weird controller? Is there something out there that you swear by that's not the standard mouse and keyboard? Me, I'm perfectly happy with an Apple Keyboard and my Logitech gaming mouse -- at least until I try the Falcon next week. You never know, maybe I'll fall in love with it and decide that $190 (!) is worth it.

The Ruin Battlegroup of the European servers will be getting a new English language PvE server named Blade's Edge, Thundgot has announced.

It will be a completely new realm, which means no transfers allowed for the first few months. In addition, the Ahn'Qiraj gates will be closed -- which means this is your chance to get a group over there and start powerleveling toward the Qiraji battle tank and the Scarab Lord title. Apparently, some people have been complaining about queue times in the Ruin battlegroup for some time, so hopefully this should ease those problems once people get on and start leveling.

The server will open today at 17:00 Paris time. Good luck to everyone who decides to reroll there!

Update: Strike that, it looks like they decided to let the it go live right after maintenance. Thanks for the heads up, Roelof.

In my humble opinion the refreshment table is pretty neat idea. A Mage spend two Arcane Powders and starts casting the ritual, then two others join in. Viola! A buffet of yummy, health-and-mana-regenerating, Manna Biscuit goodness appears before your raid. The table sticks around for five minutes or however long it takes to deplete its fifty stacks of food. This is probably one of Blizzard's best additions.

In it's own way, the Ritual of Refreshment is also kind of a curse for Mages. True- the reagents cost a total seventeen silver at the vendor, that's not hard to swallow. Keylogger of Stormscale is annoyed by requests for tables. She pointed out that anyone with a friendly level of reputation with the Shattered Sun Offensive can purchase Naaru Rations, no badgering required. Other posters agreed that it's not the process of casting that's at issue, but the sense of entitlement from other folks about a table.

A little while back, we checked out a Facebook app to show your WoW characters in your profiles, and just this week, reader Orangelick asked for an update to the other app we linked to, called I Play WoW. Previously, I couldn't get it working, but I gave it another try, and as you can see above, it works just fine. In fact, it's pretty customizable, even moreso than what I implemented above -- you can upload a picture for your character, and even give status and description updates for every character on the roster.

If you're looking for some WoW representation on Facebook, it'll do you right. The only real complaint I have is that it doesn't by default show off any armor or stats that you have (the other app, WoW Armory, does, and here's another app that's even flashier if you want to go that way), but then again, how many of your Facebook friends really want to follow your characters that closely? And there's a quick link to the Armory page for those who do. All in all, nice app, and the perfect way to show a little WoW pride on Facebook.

Keyboards, mice, and hand-controllers are so 2007. Get with the modern times, willya? Today we discovered that a 3D touch interface is on the horizon for WoW gamers. Using this weird robot-type gizmo, you'll be able to actually feel everything your character does in the game: casting spells, reeling from enemy attacks, feeling objects, bumping into things, and whacking ogres on the head! (I seriously want to bonk some ogres on the head with this thing. I expect it will feel somewhat hollow, like smacking a pumpkin.)

The gizmo is called a Falcon game controller and it aims to replace your mouse or joystick. The Falcon is already usable with some other games, but Novint Technologies is now creating WoW drivers for the device using the LUA scripting system. You can map up to 36 actions to it for which the controller will provide feedback that you can feel in your hand and arm. You can watch a demo on the company's website, or a more hands-on demo in the video below. When the drivers are released, you can download them at Novint's website. We'll keep you up to date so you'll know when you can grab them. The Falcon controller sells for $189.99 on Novint's website. No word on what the drivers will cost, if anything.

At the Worldwide Invitational, MTV interviewed two Blizzard executives: Paul Sams, Chief Operating Officer, and Frank Pearce, Executive Vice President of Product Development. It's an interesting read -- if not the best interview I've ever read -- which includes more info on Diablo 3, mobile apps, and thoughts about MMOs in general. The duo leaves the door open for Blizzard to create an MMO that might "cannibalize" the WoW player base, although for some reason they are not convinced that Diablo 3 will impact that base. (I, for one, disagree. The huge response we got to the Diablo news on WoW Insider tells us that there is a huge amount of crossover between the franchises.) They also don't believe that there's much overlap between Starcraft and WoW. Frank stressed that, regardless of what the marketing research might say, "those aren't necessarily the data points that we use for decision-making when it comes to the games that we want to make."

Read on to see what Blizzard says about time between game releases and new MMOs.

Okay, so we've been waiting for this moment for a few months. The waiting probably hasn't involved breathless anticipation or anything, but there's definitely been waiting. It's now official, and there's very little to go wrong -- Vivendi is merging with Activision, destroying the Vivendi Games name in favor of the new entity: Activision-Blizzard.

Activision shareholders (and a little regulation-fu) were the only hold ups to the process. Today, Activision shareholders voted 92% in favor of merging with Vivendi. Which means that 8% voted against the deal -- I have to wonder what they were thinking. The old Vivendi folks have a 52% control of the new company (called Activision-Blizzard), which is projected to clock over $3.8 billion dollars annually.

The close date is tomorrow -- it's still technically possible that an enormous asteroid may fall from the heavens, plunging the entirety of the Earth into a post-nuclear wasteland. Or, zombies could attack. Maybe Zombie Murlocs, with their own MySpace accounts. But short of a Murloc invasion (I, for one, welcome our new Mrlglglglge overlords), there's nothing left for the merger but for the fat lady to sing.

Every Sunday (usually), Spiritual Guidance will offer practical insight for priests of the holy profession. Your host is now Matt Low, the grand poobah of World of Matticus. This week, unforeseen and uncontrollable forces have delayed the column by a week and a few days. For the next few weeks, I'll be taking a look into the depths of Black Temple from a Priestly perspective starting with Naj'entus, Supremus, and Shade of Akama.

Black Temple used to be the most challenging raid instance in the game. Now that honour belongs to the Sunwell. This week, I will help guide you through the trials and tribulations enroute to Illidan. I wanted to write this column for a while but I did not feel it was appropriate since I had no Illidan kill under the belt. We killed him last week and I want to share what I've learned to Priests that are fighting and progressing their way through this milestone instance. I'm only going to list stuff that's relevant for Priests to know about.

The Paladin class hasn't gotten much love from Blizzard from what we've seen so far in the development of the Wrath of the Lich King. Of all the class updates delivered during the recently concluded Worldwide Invitational in Paris, France, the Paladin was one of two classes (the other was the Mage) that didn't receive much by way of news. On the other hand, leaked information from the Alpha revealed some new whopper spells for Mages, including cool and explosive (literally) 51-point talents. Hunters don't have new talents yet, either, but the exciting news is that in WotLK, their pets will.

From out of the blue.
But good things come to those who wait. Tipster Delsin helped shed some Light on the slow development pace by linking to what is purportedly a forum discussion with Ghostcrawler, a developer of the new expansion. The responses from the blue were supposedly sprinkled over a couple of weeks, with the first and oldest post revealing little we didn't already know. It detailed the design directive the developers were taking, noting four important points:

• Retribution Paladins need to have better utility in raids
• Holy Paladins shouldn't feel so punished during encounters which require lots of movement
• Protection Paladins need to be great tanks not only for 5-person content but also for raids; at the same time, all four tanking classes should maintain their niche
• Paladins, more than any other class, need diverse sets of gear depending on their spec and role. Itemization is being fixed across the board to make it easier for healers and tanks to do damage without needing a whole new set of gear

These key points illustrate that Blizzard has a good grasp of what plagues the class, and is moving in the right direction. In two more responses in the same thread, the developers explain why the Paladin developments are taking so long and the issues they're looking at. Read more after the break.

In a previous Ready Check, I posted about some of the problems many Sunwell raid guilds have been experiencing, ranging from member attrition and an unsatisfactory recruitment pool to divided aims and skill levels within the guild itself. This column will look at the aftermath of some of these issues, nearly a month later.

A suggestion from commenters that was overlooked both by myself in said column, and by those of us discussing future options within the guild, was simply to break for the summer if summer was taking such a hard toll on us. However, in a guild where a core of members are very active and want to kill Kil'Jaeden whatever it takes, an enforced summer break would likely have caused more key players to leave for other guilds. This might work if you aren't so close to 'beating the game' or if other alternatives aren't viable, however, so I wanted to quickly touch on it as an option that I'd omitted previously.

Last Saturday, as always, we sat down and spent about an hour discussing the latest and greatest in the World of Warcraft, and the results are now online for your listening enjoyment. Turpster and I were both on, as well as John "BigBearButt" Patricelli, and Kyle Horner, a blogger on our sister sites Massively and Big Download.

• Turpster talked with us about WWI, what he thought of the big event in Paris, what it was like to play a Death Knight, and why he thought it was even better than last year's BlizzCon (including why this year's BlizzCon might be even better).
• Kyle spoke with us about being a player who's just now getting back into WoW, and what he's excited for in the next expansion.
• We talked a little bit about TCG cards, and whether it's fair for Upper Deck to give away the TCG loot.
• Mages didn't get a lot of news during WWI, so we chatted about what they might get before Wrath of the Lich King.
• We talked about the timing of the beta, and what the plan is for the rest of the Wrath release.

Definitely a fun show (and it features the only time I've ever gotten really angry at Turpster, though it turned out to be no big deal, and he's probably not fired from the show. Probably.). Give it a listen over on the WoW Radio page, and if you have a question comment, or insight about something we said, don't hesitate to email the show itself -- theshow@wowinsider.com is the address.

Thanks for listening as always, we'll see you next week.

15 Minutes of Fame is our look at World of Warcraft players of all shapes and sizes – from the renowned to the relatively anonymous, the remarkable to the player next door. Tip us off to players you'd like to hear more about at 15minutesoffame (AT) wowinsider (DOT) com.

Academic types will find a way to analyze just about every aspect of life – life in Azeroth included. Digital Culture, Play, and Identity: A World of Warcraft Reader, published in May by The MIT Press, explores what it calls "the cultural and social implications of the proliferation of ever more complex digital game worlds." Whew.

Props to the authors of this anthology for not only playing the game they're pontificating about – they actually created their own guild, where they play with other Digital Culture contributors. 15 Minutes of Fame talked with Jessica Langer, author of a chapter on the ways in which narratives of colonialism and otherness functioned in different ways throughout the game, about what she plays, what she writes, and how it all comes together in the World of Warcraft.