I was lucky enough to go to E3 this year with the Joystiq crew last week, and while I had planned to cover some stories about WoW for you guys, the biggest story I came back with was: that there was no story. I didn't hear or see World of Warcraft mentioned once. When Blizzard said they were not showing at E3, they meant it -- I didn't even hear a competitor mention their name.

There was one mention of Blizzard at the Activision press conference on Tuesday. Mike Griffith name-dropped Blizzard once just to say the merger had happened, but there was nothing at all about World of Warcraft or any of Blizzard's properties. And I had planned to try out the Novint Falcon controller with WoW. I did try it out, and it is an interesting, if expensive, PC game controller, but Novint told me they didn't have it working in a form they wanted to show off with World of Warcraft yet.

Kind of strange that the biggest game in the world didn't get a single mention at the biggest game show in the world, but then again, it's not that weird when you consider that E3 has scaled way down by magnitudes from past years. Companies aren't as interested in the event when there are many, many other ways to market and show off their games to journalists, and considering that Blizzard has invested heavily in not one but two giant events of their own this year, it's no wonder they don't want to spend any money at E3. Shame that we couldn't bring you more WoW coverage from LA last week, but we'll be back there in October, and there'll be plenty of news to report then.

Develop magazine got to talk to Thomas Tippl, who is Activision's CFO (we've heard a lot from CEO Bobby Kotick, but never from Tippl before) about the Activision Blizzard merger and how it will affect both companies. Tippl reiterates what we've heard before: that Activision has no plans to tell Blizzard how to do their jobs when they've been doing so well already.

He does, however, say that a "portfolio review" is in order, and so employees of Sierra (Vivendi's other games division) should start working on their resumes, if they haven't started already. He also says the sales teams of each company will likely be consolidated -- they want to put an "all-star team" together, but the thing about stars is that not everyone can be one.

So the merger remains good news for Blizzard, not-so-good news for the rest of Vivendi. We're still curious to see what happens when/if Blizzard falls out of Activision's good graces. Sure, everything is peachy-keen right now, but when Blizzard's stubborn commitment to quality bumps up against Activision's almost yearly franchise releases, who'll walk away the victor?

[Via WorldofWar.net]

Okay, so we've been waiting for this moment for a few months. The waiting probably hasn't involved breathless anticipation or anything, but there's definitely been waiting. It's now official, and there's very little to go wrong -- Vivendi is merging with Activision, destroying the Vivendi Games name in favor of the new entity: Activision-Blizzard.

Activision shareholders (and a little regulation-fu) were the only hold ups to the process. Today, Activision shareholders voted 92% in favor of merging with Vivendi. Which means that 8% voted against the deal -- I have to wonder what they were thinking. The old Vivendi folks have a 52% control of the new company (called Activision-Blizzard), which is projected to clock over $3.8 billion dollars annually.

The close date is tomorrow -- it's still technically possible that an enormous asteroid may fall from the heavens, plunging the entirety of the Earth into a post-nuclear wasteland. Or, zombies could attack. Maybe Zombie Murlocs, with their own MySpace accounts. But short of a Murloc invasion (I, for one, welcome our new Mrlglglglge overlords), there's nothing left for the merger but for the fat lady to sing.

The judge ruling on a dispute related to the Vivendi-Activision deal has used WoW metaphors for the actions of the litigants. William B. Chandler III, the chief judge of the Delaware Court of Chancery, showed an unusually keen grasp of the dynamics of the game -- way more than either of my parents would understand. His ruling describes, among other things, crafting, questing, battlegrounds, guilds, and even our unique linguistic habits. (My mother, for example, calls them typos.) Continuing his analysis, Judge Chandler says that the world of Mergers & Acquisitions is similar to an MMORPG where "participants take on certain roles, interact in their own community, hone specialized skills, and even develop a unique, somewhat curious vernacular." The judge concluded his denial of the injunction with the words "GAME OVER."

Judge Chandler is no stranger to hipness. In previous decisions he has also made references to 50 Cent, Ray Charles, Notorious B.I.G., and Cerberus, the mythological dog that guarded the gates of the underworld. Perhaps he's trying to keep the jurors awake?

WoW Insider sister site Big Download is reporting that the Activision-Blizzard merger is getting closer and closer to reality. They recently won another victory in court today, as a Delaware court struck down an attempt by the Wayne County Employees' Retirement System to gain a preliminary injunction against the deal.

We're now coming up fast the July 8th Activision shareholders' meeting, where they will vote to approve the merger. Activision has already said that they expect the merger to be official on or about July 9th, according to Big Download.

This, of course, squeaks in just under the wire for the E3 expo. Activision-Blizzard has already said they don't plan to participate, but that they will hold a press conference on or near the dates of the expo. It seems likely now that they will be officially announcing the completion of their merger.

Of course, we here at WoW Insider are hoping the merger isn't the only thing they reveal. A WoTLK cinematic and official release date or another L70ETC song on Guitar Hero would be nice, I'd say.

This past Monday, June 23, The WotLK Information Wiki relaunched on a new web host after having been pulled down by a Cease and Desist order from Blizzard. Darkside, one of the admins for the WotLK Information Wiki, gave an interview to Medros over at All Things Azeroth to explain what happened. The interview was conducted as part of Medros' podcast Episode 53. Some highlights from the interview include:

• Most of the information that the alpha wiki provides is a result of file and image extraction from Blizzard's publically-available alpha client.
• The alpha client files contain all the information on the spells, creatures and environments to be tested and new things are added or subtracted each time the alpha is patched.
• The alpha wiki folks set up a "sandbox" where they could fly through the new locations and spawn creatures for screenshots.
• A small portion of the WotLK info -- some screenshots, for example -- has come from Blizzard employees under non-disclosure agreements the identities of whom the alpha wiki admins protect.
• Blizzard, Vivendi, and Activision IP addresses had visited the wiki frequently since it began.
  
• The Cease and Desist order from Blizzard arrived last Friday, June 20. Over the weekend the WotLK wiki admins tried several ways to appease the lawyers and eventually settled on moving to a new web host.
• The wiki's readership is approximately 200,000 page views per day.

Go to All Things Azeroth to hear the rest of the interview. Make sure you listen to the first few minutes of the podcast to hear a very humorous and well-sung parody of Johnny Cash's Folsom Prison Blues called Pugging Kara Blues.

[Thanks, Matticus and uber.]

Rob Pardo, SVP of game design at Blizzard, gave the keynote speech at the Game Developer's Conference held in Paris this week. Here are some WoW-related tidbits from his talk and the Q&A session held afterward.

About WoW

• WoW was first conceived as free to play, being supported by advertising. However, the non-subscription business model couldn't support Blizzard's goals for the game.
• Pardo suggested that Blizzard approached the MMO genre "very naively, or else we might not have done it."
• He once hired a WoW player who sent him a 16-page diatribe about the game because, even though the guy was wrong, "he was passionate" about improving the game.

About Starcraft 2

• Blizzard has no problem putting intellectual properties on hold for a while, hence the wait for a Starcraft game. Pardo says that they wanted to make a real-time strategy game but were "tired of green-skinned orcs" so they moved away from Warcraft to Starcraft.
• Starcraft 2 is at a playable stage in its development and he's having a lot of fun with it.

Read more about Rob Pardo's keynote speech.

Steven Mallas over at BloggingStocks notes that Activision's stock (AVTI) capped a new 52-week high yesterday at $36.84. By the end of the day, the final price was slightly lower, but overall it grew nearly 5%. Mallas mentions what's on all of our minds -- Guitar Hero for DS, sure, but Activision is about to pick up a 10-million subscriber powerhouse called Blizzard. That's worth a little something to investors.

So while other, similar companies lost share price yesterday (Electronic Arts and Take Two, for example), our Activision overlords (whom I, for one, welcome with open arms) continues to do well. With Wrath of the Lich King pending around the corner, we can hope for the stock to pick up a few additional pennies. I don't know what effect the whole eSport buzz might have, but it could still be too early to tell.

Unless something crazy happens, it seems that the Activision-Blizzard merger (which is really the Activision-Vivendi merger, actually) will go down without a problem -- shareholders are voting on it this week, so by next week we should see confirmation that Guitar Hero and World of Warcraft are under the same umbrella.

Gamasutra has posted a nice long feature about what exactly that means, for both companies and for the rest of the industry. As we predicted, there probably won't be huge repercussions for either of the biggest companies involved -- both Activision and Blizzard will continue to go their own separate ways for now, sharing only a name among investors (Gamasutra even says the names on the game boxes won't change at all). The biggest impact will be on the little guys in between -- Activision's previous shareholders now have to answer to Vivendi (who will hold a majority stock in the company), and Viviendi's smaller division, the former glory of Sierra Games, will have to answer to Activision before publishing any of their titles.

And of course the other big consequence we've seen so far is that Bobby Kotick apparently feels he knows everything there is to know about the MMO game. Sure. For now, though, it's business as usual for both Activision and Blizzard -- if there will be any change in either company because of the merger, we likely won't see it for a while.

[via Blizzplanet]

In Blizzard company news, another major milestone for the planned Blizzard-Activision merger is now set for July 8th, when a special meeting of Activision's shareholders will vote on their merger with Vivendi Games, Inc., the parent company of Blizzard. The meeting will take place in Beverly Hills, CA.

So far, Activision's been clearing the hurdles to the merger nicely, and executives from both companies seem pretty excited about the deal, so It seems unlikely that the shareholders will balk too much (then again, there is that lawsuit).

The timing of this meeting is apparently later than expected according to sister site Big Download, but it is worth noting that it still beats out E3, which will take place on July 11th-13th. You'll recall that Blizzard and Activision dropped out of E3. Rumor has it that they are also planning to hold a press conference during E3, on the first day, and being able to reveal final details of when, where, and how the merger will complete during that press conference would be quite a coup, for sure.

[Via Big Download]

Bobby Kotick, CEO of Activision, took the stage at the All Things Digital conference, and spoke a little more about the Activision Blizzard deal.

Kotick fesses up that a lot of the merger was about Blizzard's people. While a pessimist might read this as "we can't compete with them, so join 'em," what I see is a deep level of respect for Blizzard and its creation. Kotick said, "the merger is really our mechanism to get access to Blizzard's talent, capability and infrastructure." This isn't really a surprise, and reinforces what Kotick's had to say about being considerate of Blizzard's culture.

As has been said before, Kotick doesn't seem like a bad guy. What he's doing is acknowledging the good work Blizzard's done in the past. He straight out says that, "I've never seen anything quite like World of Warcraft, not just as a gaming experience, but as a social experience, as a business."

That's not the kind of sentiment issued by someone who doesn't like what they just bought (Ed: But would someone who just spent $18.8 billion on anything not like it?). While Kotick doesn't say directly much about the future of Blizzard, things are still looking good for our favorite Blue team.

Within the last week, articles on a couple different websites has given us a little look at how much of a juggernaut Activision Blizzard really is on the gaming front.

The first comes from VentureBeat. Not directly about Activision Blizzard, this article talks a little about the current state of PC gaming. VentureBeat mentions that The NPD Group, a market researching group, has said that online gaming subscriptions generate around $1 billion per year with World of Warcraft leading the pack. I wouldn't use this as proof of PC gaming still going strong as VentureBeat does, but rather that the PC gaming community has shifted toward subscription based multiplayer experiences with consoles taking over single player experiences, for the most part. You can probably thank piracy for that. That bit is a topic for another time, though.

Our other bit comes from Gaming Today on Filefront. This one is quite directly about Activision Blizzard, mentioning that they've become the number one game publisher around with a net earning of over $2.9 billion. That's a lot of money! Again according to The NPD Group, Activision dominated both the console and handheld markets. Between the Guitar Hero series still going strong and the upcoming release of Wrath of the Lich King, it won't be much of a surprise to anybody if Activision Blizzard comes out on top again in 2009.

Just in case you missed it when the news came out a few days ago, Activision Blizzard has apparently announced that they're not showing up at E3 this year. And hot on the heels of that information came the news that both Activision and Vivendi have pulled out of the ESA, an organization that acts as the main trade association for the videogame industry.

What does this mean for us as Blizzard fans? Not much -- not only is Blizzard already running their own E3-like conventions (Blizzcon and WWI), but Activision Blizzard is apparently planning to hold a press conference on the first night of the show anyway. Blizzard's properties have enough gusto on their own to get press with or without inclusion in a big event like E3, and it's Activision's other properties that might have to worry about exposure.

As for the ESA news, who knows -- Activision Blizzard's pullout might mean a big shakeup in the way the videogame industry as a whole is represented, or (if no other companies choose to leave the ESA) it may not mean much at all. Time will tell.

Regardless of whatever you think of the big Activizzard merger and what it might mean for World of Warcraft (I don't believe it'll hurt a thing, but think what you will), it's going to happen. It's literally official now, as European Union officials have finally approved the merger after several weeks of deliberating on the issue.

Approval by the European Commission was necessary because Vivendi (the owner of Blizzard and now the buyer of Activision, if you haven't been keeping up with all this) is a French media company, and therefore subject to EU business laws and antitrust concerns. Officials were mulling over the merger because of fears that Vivendi's ownership of Universal Music Group would give Activision Blizzard an unfair advantage in licensing music for games like Guitar Hero.

They finally decided that it's not a threat to the health of the market, and approved the merger. So there it is. It's done. The government can't save you now; Activision Blizzard is your new master. I tremble in terror before the fictional (yet somehow inevitable) Bard class and its l33t Guitar Hero skillz!

I did not think anything could break me away from the Death Knight class. The minute I got my hands on the Wrath of the Lich King beta, I was going to go to the character selection screen, pick Death Knight, and never look back. Sorry Druid, Sorry Hunter. Sorry Warlock. Maybe I'll come back to you when my uber awesome Death Knight is level 80 and I have Frostmourne in my hot little hands.

Blizzard has once again raised the bar. No longer shall I be a Death Knight. Instead, I shall be a Bard. That's right, Blizzard's just announced a new Hero Class, and it's not the Archdruid that was previously rumored.