Blizzard has posted that the commercial for the Toyota truck that used WoW as a setting has won a People's Choice Webby award for online commercial. It was beaten out for the actual award by those Mac vs. PC online ads that spanned across some of the most popular websites online, but in the voting, the people decided that "I am the lawgivaaa!" was a little more exciting and creative. And as big a fan as I am of John Hodgman (and I am a big fan), I have to agree.
So rack up another award for using Blizzard's game in television media. Personally, I'm waiting until the networks figure out that they need to set a sitcom in Azeroth -- can't wait to see "The Thunderhorns," coming to NBC this fall.
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Reader Comments (Page 1 of 1)
5-08-2008 @ 4:20PM
infection said...
amazing.. a game with 10 million subscribers actually won? who would have guessed that????
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5-08-2008 @ 4:35PM
Corey Taylor said...
Agreed. I much prefered the Nightelf-Mohawk series. :D
5-08-2008 @ 4:43PM
Badger said...
It didn't really 'win.'
It won the 'People's Choice Award,' but not the award proper.
That honor went to those ridiculously overexposed Mac vs. PC commercials.
5-08-2008 @ 4:46PM
Jasperwind said...
I for one think it's a stupid commercial, and if it wasn't using WoW then it wouldn't have won squat. But I still love WoW. ;-)
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5-09-2008 @ 11:18AM
Hoggersbud said...
Here's what the Winning commercial should be:
Aran sheeping the Mac and PC guys.
Then feeding them to dragon.
STFU already Apple! STFU!
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